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Content Specialist (12 Month Contract) - Sportsnet

Who we're looking for:

Sportsnet is looking for a Content Specialist, Social Media to elevate our social presence. The successful candidate will work with a talented team of digital and social media producers and content creators who combine creativity, sports knowledge, journalism instincts, and content production to create industry-leading content seen by Canadian sports fans across all our platforms. Perhaps more importantly, the ideal candidate will help us communicate with Sports Fans across the country and use our digital and social platforms to grow the voice, engagement, and affinity for the Sportsnet brand. The position is based in downtown Toronto reporting to the Manager of Social Media.

What you'll do:

• Support day-to-day content creation and distribution across multiple flagship brand social accounts with fan engagement and analytics as your compass
• Contribute to and support detailed content planning for key marquee events, including timelines, deliverables, and cross-functional alignment
• Monitor social trends, influencers and relevant news to identify opportunities to join the social conversation and grow brand visibility
• Support the editorial branch of Sportsnet’s social revenue business, while continuing to focus on building revenue & digital integration opportunities in conjunction with our on-air, digital sales, and content integration teams
• Partner with internal departments regularly to plan, roll out, and respond to brand building events and promotions
• Promote editorial content and drive engagement on social media to maximize Sportsnet’s digital audiences
• Contribute ideas for new content formats, series, and campaigns that elevate Sportsnet’s social presence
• Source and curate content storylines/themes designed to engage fans

What you'll bring:

• Knowledge of and experience working with social media, including X, Facebook, Instagram, TikTok, YouTube, and Snapchat with a strong sports emphasis
• Excellent writing, communication and presentation skills
• Extensive knowledge of and passion for sports
• Strong understanding of digital media landscape and shifting audience habits and experience with influencer relations
• Experience working with content creators and managing high-profile personalities is an asset
• Energetic, creative self-starter who is detail-oriented, organized, solutions-focused and results-driven
• Collaborative team player who works well under pressure, effectively manages high volumes of work and multiple projects, and meets deadlines in an extremely fast-paced work environment
• Exceptional relationship-building skills

Note: This position requires flexibility in working varied hours and some travel.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Background Check(s) Required: Canadian Criminal Record Check
Posting Category/Function: Broadcasting & Editorial
Requisition ID: 338365

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whre that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation abouole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensut how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Rogers Sports & Media