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Activation Specialist

Rogers Communications

Rogers Communications

North Bay, ON, Canada
Posted on Tuesday, January 23, 2024

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Rogers Sports and Media is looking for an Activation Specialist to assist in executing integrated campaigns that our audience and clients will love across our Radio Brands. Reporting to the Branded Content & Integrations Lead, this individual will be highly organized and have tremendous people and communications skills. In this role you will collaborate to create, plan, and execute on-air and online contests, sponsorships branded content and integration campaigns.

If you love media, making connections in the community and understand that a radio station’s superpower is engaging locally and delivering positive results for clients, we encourage you to apply for this position.

This position is currently open to any candidate that can reliably commute to one of our following offices located in: Sudbury, North Bay, Sault Ste. Marie, or Timmins.

What you will do:

  • Coordinate campaigns as directed by a Branded Content & Integration Lead, ensuring all tactics are delivered and launch on time and within the expectations of our partners, along with gathering post-campaign insights

  • Develop and execute promotional ideas and plans

  • Support Content Directors as needed with contest setup, fulfilment and key on-site activations that enhance our brands

  • Work collaboratively with Talent, Content, Revenue, and Production to execute campaigns

  • Maintain project and tracking calendars

  • Build proposals for internal and external clients

  • Setup and lead station events and on-site activity

What you will bring...

  • Highly detail oriented with exceptional organizational skills

  • Strong interpersonal and communication skills

  • A solutions mindset and a flair for creative problem solving

  • A growing understanding of media consumption trends, behaviours and branded storytelling

  • Self-motivated, team player with a positive attitude and a strong desire and passion to succeed

  • Ability to work well under minimal supervision in a fast-paced environment

  • Understanding of all social media platforms and best use

  • Real world content and contest creation experience is an asset.

  • Strong computer skills, including Microsoft Word, Power Point, Excel, Photoshop, Premiere Pro and WordPress

  • Must be willing to work flexible hours

  • Must hold a valid CLASS G driver's licence and provide driver's abstract.

Here’s what you can expect in return:

  • A manager who deeply cares about your development and long-term career at Rogers

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets

  • A team that trusts and wants to win together

  • Smart and accomplished colleagues who are focused on both the “what” and the “how”


Schedule: Full time
Shift: Flex Time
Length of Contract: Not Applicable (Regular Position)
Work Location: 273 Main Street East (152), North Bay, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 300878

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Successful candidates will be required to complete a background check as part of the hiring process.

Posting Notes: Rogers Sports & Media