Product Marketing Manager - Data and AI

IBM

IBM

Marketing & Communications, Software Engineering, Product, Data Science

New York, USA

Posted on May 17, 2026
Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our high-energy product marketing team tells this story and is responsible for positioning our IBM software solutions in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion and pace to work that will compel our audience to choose IBM. As a Product Marketing Manager in Austin or New York, your reach is global as you communicate with clients, business partners and IBM teams across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a product marketing champion to join our team. As a Product Marketing Manager (PMM), you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. As a PMM, you will ensure IBM’s positioning is credible, client-centric, and competitively distinct—fueling successful launches and sustained market momentum. You will lead strategic launches, drive go-to-market excellence, and equip the field with compelling narratives and enablement assets that accelerate pipeline and win rates. You will translate complex technical innovation into clear, outcome-focused value propositions aligned to IBM’s platform strategy.

Your primary responsibilities include:

• Act as the market catalyst for IBM Software offerings, building differentiated, persona-driven messaging grounded in customer insight, competitive intelligence, and IBM’s platform narrative

• Lead strategic product launches by owning the bill of materials, readiness criteria, launch scorecards, and core enablement assets (L100-L200 decks, canonical demos, reference architectures, proof points)

• Develop and maintain core briefs, including Marketing Business Plans and Marketing Requirement Documents, to ensure consistent activation across markets and buyer journeys

• Translate product innovation into compelling value propositions that clearly demonstrate IBM’s differentiation in price, performance, and client outcomes

• Build competitive battlecards, objection-handling guides, analyst briefs, and proof point libraries that strengthen IBM’s position in competitive deals

• Partner with Sales Activation, Demand Generation, and Digital teams to embed messaging across campaigns and field engagement, continuously improving based on performance insights

• Integrate voice-of-customer insights, win/loss analysis, and client interviews into messaging, launch strategy, and lifecycle marketing efforts

• Own the editorial calendar, balancing thought leadership, product innovation, and client outcomes to sustain market relevance

• Serve as a cross-functional leader and trusted advisor, aligning product, marketing, and sales stakeholders around a shared narrative and measurable goals

Required education
High School Diploma/GED
Preferred education
Bachelor's Degree
Required technical and professional expertise

• Experience in Product, Technology or B2B Marketing

• Strong written, verbal communication and demonstrated collaboration skills

• Interest in, but not limited to, the following technologies: generative AI, hybrid cloud, data and analytics, security, supply chain, or sustainability

• Experience working and communicating with groups of different backgrounds and skills to enable collaboration

• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

• A learning mindset, willing to take on new challenges, experiences and grow a career in enterprise technology, software and/or Marketing

Preferred technical and professional experience

• Familiarity with coding or programming languages or data science

• Understanding of go-to-market strategies

• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

• Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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