Sr. Marketing Consultant - Strategy and Transformation

IBM

IBM

Marketing & Communications

California, USA · Tokyo, Japan · Texas City, TX, USA

Posted on May 12, 2026
Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading organizations across industries to redefine how enterprises drive growth, engage customers, and operationalize AI at scale.

At IBM Consulting, we believe the boundaries between marketing, sales, commerce, and service are rapidly disappearing. AI, real-time data, and intelligent workflows are reshaping customer expectations and transforming how enterprises operate. Our teams help clients move beyond siloed customer functions toward integrated, AI-enabled growth platforms that create measurable business value.

With access to IBM’s ecosystem of strategic partners, AI technologies, consulting expertise, and hybrid cloud capabilities, you will help clients modernize customer operations, unlock new revenue streams, and accelerate enterprise transformation.

We foster a culture of curiosity, innovation, and continuous growth — empowering consultants to challenge conventional thinking, shape new market perspectives, and deliver meaningful outcomes for some of the world’s most influential organizations.

Your role and responsibilities

As a Strategy Consultant – AI-Driven Customer Growth & Transformation, you will help clients redefine how growth is created across marketing, sales, commerce, service, and customer engagement. You will work with senior business and technology leaders to shape enterprise growth strategies, modernize customer operations, and unlock new sources of value through AI, data, orchestration, and experience transformation.

This role goes beyond traditional marketing strategy. You will help clients design the future operating model for customer growth — aligning business priorities, customer insights, AI-enabled workflows, and platform ecosystems to deliver measurable commercial outcomes.

Your primary responsibilities will include:

  • Lead Enterprise Growth Transformation: Define and drive customer and growth strategies that connect marketing, sales, service, commerce, and operations into unified customer growth systems.
  • Align to Business Initiatives: Help clients accelerate strategic growth priorities such as customer lifetime value, loyalty and engagement, retail and media monetization, digital commerce, personalization at scale, and AI-enabled customer operations.
  • Shape AI-Enabled Customer Operating Models: Design future-state customer operating models that leverage AI, automation, agentic workflows, and orchestration to improve speed, efficiency, personalization, and business performance.
  • Develop Value-Based Transformation Strategies: Identify measurable business outcomes, define impactable KPIs, benchmark performance against industry peers, and build transformation roadmaps tied to value realization and growth outcomes.
  • Drive Customer & Experience Innovation: Lead market research, customer insight development, journey analysis, and competitive benchmarking to identify new growth opportunities, monetization models, and differentiated customer experiences.
  • Define Data & Technology Strategies: Advise clients on customer data, identity, measurement, marketing technology, AI platforms, and ecosystem strategies in a platform-agnostic manner aligned to business priorities.
  • Lead Cross-Functional Transformation Programs: Partner with C-suite stakeholders across marketing, sales, digital, commerce, customer service, operations, and technology to align organizations around enterprise growth priorities.
  • Enable Scalable Transformation Execution: Support the transition from advisory into implementation by defining scalable governance models, experimentation frameworks, operating processes, and AI-enabled delivery approaches.
  • This role can be performed from anywhere in the US.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Enterprise Customer & Growth Strategy Expertise: Proven experience developing customer, growth, or digital transformation strategies that span marketing, sales, commerce, service, and customer engagement functions.
  • AI & Digital Transformation Knowledge: Strong understanding of how AI, automation, agentic workflows, and data-driven decisioning are transforming customer operations and enterprise growth models.
  • Business Initiative Advisory Experience: Experience advising clients on strategic business initiatives such as loyalty, customer growth, retail media, monetization, commerce transformation, personalization, customer data, or experience transformation.
  • Operating Model & Process Transformation: Experience designing customer-centric operating models, governance structures, workflows, organizational alignment, and cross-functional ways of working.
  • Data & Measurement Strategy: Familiarity with customer data platforms, identity resolution, measurement frameworks, attribution models, experimentation strategies, and KPI/value realization approaches.
  • Strategic Roadmap Development: Experience building strategic transformation roadmaps that integrate business priorities, technology enablement, AI capabilities, operational change, and measurable business outcomes.
  • Executive Stakeholder Engagement: Proven ability to work with senior executives and cross-functional leadership teams to align strategy, secure buy-in, and drive transformational change.
  • Commercial & Value Orientation: Ability to connect transformation initiatives to measurable commercial outcomes including growth, customer lifetime value, retention, engagement, monetization, operational efficiency, and ROI.
Preferred technical and professional experience
  • Experience with marketing, customer experience, commerce, CRM, loyalty, personalization, or customer data ecosystems.
  • Familiarity with major customer and marketing technology platforms such as Adobe, Salesforce, Microsoft, Oracle, SAP, Braze, Sitecore, Optimizely, or CDP ecosystems.
  • Experience with AI-enabled workflow transformation, content supply chain modernization, customer orchestration, or intelligent automation initiatives.
  • Understanding of media analytics, retail media, customer monetization strategies, or ecosystem-based growth models.
  • Experience working in consulting environments supporting large-scale enterprise transformation programs.
  • Strong storytelling and executive communication skills with the ability to translate complex transformation concepts into clear business narratives.

ABOUT BUSINESS UNIT

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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