IBM Malaysia Cross Communications Professional

IBM

IBM

Marketing & Communications

Petaling Jaya, Selangor, Malaysia

Posted on May 5, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience.

IBM’s Corporate Affairs’ team accelerates IBM's growth by advancing and defending IBM's reputation, persuading external and internal audiences, and driving brand consideration. We do this by illustrating IBM's strategy, innovation and industry leadership with clients, investors, media, analysts, employees, policy influencers, and other key stakeholders.

On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

Seeking a Cross Communications Professional — a proactive and creative storyteller who can bring our brand to life across multiple platforms. This role will lead communications for Indonesia, spanning external and stakeholder engagement, alongside employee and executive communications, ensuring a cohesive and impactful narrative across all audiences.

You will act as a steward for IBM's brand and reputation as an “Enterprise AI Leader” establishing a clear narrative on IBM’s differentiators

Your primary responsibilities will include:

  • Develop & execute comprehensive communications strategy to support business objectives and priorities such as signature moments aligned to the national agenda, driving strong impact.
  • Create compelling campaigns underpinned by themes such as Digital Sovereignty, Smarter Business, aimed at influencing media, driving positive impact with clients, business partners, industry bodies, governments, influencers, and alumni.
  • Collaborate with stakeholders across Government & Regulatory Affairs, Corporate Social Responsibility, Sales, Marketing and the Business Partner organization to achieve business objectives while identifying news opportunities, client stories and other newsworthy angles.
  • Act as expert representing IBM with the media to position IBM’s solutions and capabilities to elicit interest and enhance brand perception.
  • Inform and activate IBMers around IBM’s strategy and inspire them to become advocates for the IBM brand.
  • Set and track progress against communications measures of success for the country aligned to key KPIs.
Required education
Bachelor's Degree
Required technical and professional expertise
  • Conceptualize and execute both internal and external communication strategies to drive greater visibility and thought leadership for the IBM brand in ASEAN.
  • Build and manage mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in the region.
  • Inform and activate IBMers around IBM’s strategy and inspire them to become advocates for the IBM brand through channels like employee townhall.
  • Develop and craft compelling content and messaging for key IBM imperatives aligned to business strategies.
  • Localise global narratives, conceptualise ASEAN wide campaigns, that support country specific national agenda to drive consistent storytelling.
  • Partner with business leaders and marketing teams to tell success stories and bring IBM’s differentiators to the forefront.
  • Collaborate with analyst relations, social media and global team to identify opportunities for storytelling
  • Stay ahead of the curve by bringing fresh thinking, innovation, and creativity to external engagement strategies.
Preferred technical and professional experience
  • Strong experience in strategizing and executing plans that engage traditional and social media to build strong brand preference.
  • Extensive and deep relationships with top tier business and technology media in Malaysia
  • Highly skilled in developing strong narratives that align to Malaysia's national agenda.
  • Able to identify key industry/client opportunities and execute tactics that build favourable mindshare.
  • Competent in acting as a strategic advisor to senior management and key stakeholders.

Specific skills include:

  • 5 - 8 years of experience in communications
  • Strong technology understanding and aptitude
  • Strategic and critical thinker
  • Experienced writer and content creator
  • Effective collaborator
  • Innovator who thrives in fast-paced/ambiguous environments
  • Curious researcher

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

See more open positions at IBM