Web Campaign Execution & Journey Orchestration Leader

IBM

IBM

California, USA · Texas City, TX, USA

Posted on Apr 30, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

Web Campaign Execution & Journey Orchestration Leader

Position Overview

We are seeking an experienced end-to-end digital campaign orchestration leader to execute our demand generation strategy connecting digital channels including web, email, and paid media, while directly impacting revenue growth and customer acquisition. This role requires a strategic thinker who can bridge the gap between business objectives and technical execution, leveraging Adobe's marketing technology stack to deliver personalized, data-driven customer experiences that drive pipeline growth and revenue.

Key Responsibilities

Strategy Implementation & Execution

  • Translate demand generation strategies into actionable, multi-channel customer journeys
  • Design and implement sophisticated campaign orchestration across web, email, and paid media touchpoints, in partnership with the marketing automation and paid media teams
  • Optimize campaign performance through continuous testing, measurement, and refinement

Technical Platform Management

  • Configure and manage customer journeys using Adobe Journey Optimizer
  • Design personalization and testing strategies through Adobe Target and implement in partnership with the testing team.
  • Create and manage marketing automation workflows in Adobe Marketo
  • Leverage Adobe Customer Journey Analytics to measure cross-channel attribution and campaign effectiveness
  • Collaborate with content and design teams to optimize omnichannel digital experiences

Campaign & Content Taxonomy

  • Use standardized campaign taxonomy structures for consistent tracking and reporting
  • Leverage content taxonomy frameworks that enable effective personalization and content governance
  • Ensure proper tagging and categorization across all digital assets and campaigns

Data Analysis & Optimization

  • Analyze customer behavior data to identify journey optimization opportunities
  • Conduct A/B and multivariate testing to improve conversion rates and engagement
  • Provide actionable insights and recommendations based on campaign performance data
Leaders are expected to spend time with their teams and clients and therefore are generally expected to be in the workplace a minimum of three days a week, subject to business needs.
Required education
Bachelor's Degree
Required technical and professional expertise

Technical Expertise

  • Experience with Adobe Marketing Cloud suite, specifically:
    • Adobe Journey Optimizer (journey design and orchestration)
    • Adobe Target (personalization and testing)
    • Adobe Marketo (marketing automation and lead management)
    • Adobe Customer Journey Analytics (cross-channel analytics)
    • Adobe AEM (content management and digital experience delivery)
  • Proficiency in campaign and content taxonomy development and implementation
  • Experience with marketing attribution models and cross-channel measurement

Strategic & Business Acumen

  • Deep understanding of demand generation principles and B2B marketing funnels
  • Knowledge of digital marketing strategy across web, email, and paid media channels
  • Experience translating business objectives into technical requirements and campaign strategies
  • Understanding of customer lifecycle management and lead scoring methodologies
  • Familiarity with marketing operations best practices and governance frameworks

Analytical Skills

  • Strong analytical mindset with ability to interpret complex data and derive actionable insights
  • Experience with data visualization tools and marketing analytics platforms
  • Proficiency in statistical analysis and A/B testing methodologies
  • Ability to create comprehensive performance reports and present findings to stakeholders
Preferred technical and professional experience
  • Adobe Certified Expert credentials in relevant platforms
  • Experience with additional martech tools (CRM systems, data management platforms, etc.)
  • Knowledge of GDPR, CCPA, and other privacy regulations affecting digital marketing
  • Previous experience in B2B SaaS or technology companies

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

See more open positions at IBM