Brand Sales Specialist

IBM

IBM

Sales & Business Development

Bengaluru, Karnataka, India

Posted on Apr 12, 2026
Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.

Your role and responsibilities

As a Brand Sales Specialist: Data Platform - Portfolio, you will create demand and progress opportunities to close for Data Platform solutions. This role requires deep expertise in driving sales growth and identifying new business opportunities. Your primary responsibilities will include:

  • Drive Demand Creation: Develop and execute strategies to create demand for Data Platform solutions, including identifying and pursuing new business opportunities, and progressing existing opportunities to close.
  • Progress Opportunities: Collaborate with clients to understand their needs and provide tailored solutions using Data Platform offerings such as watsonx Code Assistant, OpenPages, and Cloud Pak for Data.
  • Solution Delivery: Deliver high-quality solutions that meet client needs, leveraging knowledge of Data Platform products and services, including Business Analytics Enterprise, Cognos Analytics, and SPSS Modeler
  • Identify New Opportunities: Continuously identify and pursue new sales opportunities, staying up-to-date on industry trends and competitor activity to maintain a competitive edge.
  • Client Engagement: Engage with clients to build strong relationships, understand their needs, and provide value-added solutions that drive business growth.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Deep Data Platform Knowledge: Proven expertise in Data Platform solutions, including watsonx Code Assistant, OpenPages, Cloud Pak for Data, Business Analytics Enterprise, Cognos Analytics, and SPSS Modeler, with the ability to deliver high-quality solutions that meet client needs.
  • Sales Growth Strategies: Experience in developing and executing strategies to drive demand creation and sales growth for Data Platform solutions, with a focus on identifying and pursuing new business opportunities.
  • Industry Trend Analysis: Deep understanding of industry trends and competitor activity, with the ability to stay up to date on market developments and leverage this knowledge to maintain a competitive edge.
  • Solution Selling Expertise: Proven ability to collaborate with clients to understand their needs and provide tailored solutions using Data Platform offerings, with a focus on delivering value-added solutions that drive business growth.
  • Complex Sales Experience: Experience in managing complex sales cycles, progressing existing opportunities to close, and continuously identifying and pursuing new sales opportunities.
Preferred technical and professional experience
  • Deep Industry Acumen: Deep expertise in industries where Data Platform solutions are applied, enabling informed sales strategies and effective client engagement.
  • Advanced Solution Knowledge: Experience with a broad range of Data Platform products and services, including watsonx Code Assistant, OpenPages, Cloud Pak for Data, Business Analytics Enterprise, Cognos Analytics, and SPSS Modeler.
  • Strategic Sales Planning: Proven ability to develop and execute strategic sales plans, leveraging industry trends and market analysis to drive demand creation and sales growth.
Years of Experience:
8 - 10

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

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