Senior Go-to-Market (GTM) Consultant - Digital Product Engineering

IBM

IBM

Product

Mexico City, Mexico

Posted on Apr 11, 2026
Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

Your role and responsibilities

In this role, you will lead the design and execution of go-to-market strategies for digital products, ensuring strong alignment between product engineering, business objectives, and customer experience. You will collaborate with cross-functional teams to drive product evolution beyond launch, focusing on scalability, adoption, and monetization, while leveraging data and analytics to measure performance and continuously optimize outcomes. By applying experimentation frameworks and data-driven insights, you will enhance product performance across acquisition, engagement, and retention, and identify opportunities to strengthen digital platforms, product ecosystems, and marketplace models. Additionally, you will advise clients on digital maturity and product strategy, contribute to the development of GTM methodologies and accelerators, and act as a trusted advisor, translating complex insights into actionable recommendations that drive measurable business impact.

Required education
Master's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Senior-level experience in Digital Product Engineering
  • Proven experience defining and executing go-to-market strategies for digital products or platforms
  • Strong understanding of the digital product lifecycle (launch, scaling, and continuous optimization)
  • Experience leveraging data and analytics to drive decision-making and business outcomes
  • Familiarity with experimentation frameworks (A/B testing, performance optimization, data-driven iteration)
  • Solid understanding of digital platforms, ecosystems, and/or marketplace models
  • Hands-on experience with analytics and performance tracking tools (e.g., GA4, dashboards, or similar)
  • Strong business acumen with the ability to connect product initiatives to revenue, adoption, and growth metrics
  • Experience working with cross-functional teams including engineering, data, and digital stakeholders
  • Excellent communication and storytelling skills, with the ability to translate complex insights into actionable recommendations
Preferred technical and professional experience
  • Experience in leading consulting firms (e.g., IBM, Accenture, Deloitte) or high-growth digital organizations
  • Exposure to Digital Product Engineering environments and collaboration with engineering teams
  • Experience with data-driven growth strategies and performance optimization across digital channels
  • Familiarity with Data & AI concepts, including customer analytics, segmentation, and predictive modeling
  • Experience working with MarTech, AdTech, or digital commerce platforms
  • Knowledge of Customer Data Platforms (CDP) and data activation ecosystems
  • Exposure to Agile, product-based, or DevOps delivery models
  • Experience supporting or contributing to business development, proposals, or solution shaping
  • Understanding of industry use cases across sectors such as Banking, Retail, CPG, or Telecom
  • Experience working in the Mexican market or similar regional environments
  • Ability to operate in multidisciplinary and fast-paced consulting environments

ABOUT BUSINESS UNIT

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

Important Notice to Candidates

IBM does not charge any fees or request any kind of payment from candidates to participate in its recruitment processes. This includes, but is not limited to, application fees, costs for sending documents, or any payment related to the application or interviews. If you receive any request for payment in the name of IBM, we strongly recommend that you do not proceed and report it immediately through the company’s official channels.

See more open positions at IBM