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Global Partner Marketing Manager- Automation & E-Commerce

IBM

Marketing & Communications

California, USA · Texas City, TX, USA

Posted on Apr 7, 2026

Introduction

The IBM Partner Marketing Acceleration Team is a global growth engine that expands IBM’s market reach and drives new business through the Partner Ecosystem. We enable partners to move faster, scale impact, and lead in the era of AI by delivering digital-first, integrated go-to-market motions.

Your role and responsibilities

This role serves as the Business Partner Marketing Lead for IBM Automation and E‑Commerce, owning top partner and distributor engagements, campaigns, and programs aligned to IBM’s prioritized Automation offerings. Working in close partnership with Geography and Market teams, this role designs and executes scalable partner marketing initiatives that connect IBM technology, partner expertise, and customer demand.

Our focus spans key routes to market- including Value-Added Resellers (VARs), Value-Added Distributors (VADs), and hyperscaler marketplaces- to deliver measurable pipeline, revenue, and partner experience outcomes while accelerating adoption of AI‑driven automation solutions.

This role sits at the center of IBM’s ecosystem orchestration, shaping how partners engage with IBM, how Automation solutions show up in market, and how we scale high-impact, partner-led growth globally.

Partner & Market Leadership

Develop deep understanding of Automation partners, distributors, clients, and market dynamics, including partner business models and buying motions.
Engage directly with partners and channel sellers to drive demand, grow IBM Automation mindshare, and capture ecosystem insights to inform IBM strategy.
Act as a trusted marketing leader for priority partners and VADs aligned to IBM Automation offerings.

IBM Automation GTM & Partner Demand Execution

Build strong fluency across IBM Automation solutions, including relevant Sales Plays, Technology Plays, Decision Points, and Campaign Personas.
Market with partners and VADs by collaborating with Channel Sales, IBM Demand Generation, and Field Marketing teams to influence investments and activate demand generation programs.
Design and execute end-to-end partner‑ and VAD‑led campaigns to recruit, activate, and scale highly skilled business partners.
Leverage IBM Co‑Marketing programs, funding, and platforms (e.g., My Digital Marketing) to drive measurable business outcomes.

Growth Planning, Performance & Co‑Marketing Enablement

Develop and execute quarterly growth plans that deliver year-over-year increases in Business Partner Opportunity Identification (BPOI), pipeline, and revenue.
Own ecosystem business and marketing results for Automation, including regular performance reviews with geo and worldwide executive stakeholders.
Manage global growth by scaling high-performing motions, doubling down on growth areas, and testing new concepts where performance lags.

E‑Commerce Enablement & Ecosystem Integration

Drive enablement and adoption of IBM’s Partner E‑Commerce cart to accelerate SaaS and subscription license revenue through partners.
Integrate partners into IBM demand generation strategies, digital programs, and priority GTM motions.
Collaborate with Product Marketing, Content, and RevTech teams to deliver compelling positioning, assets, and tools that enable partners to effectively market and sell Automation solutions.
Represent Partner Marketing across ecosystem and internal organizations, engaging at all levels of partner and IBM leadership.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

Experience in marketing, with a strong foundation in demand generation and program management.
Experience working with business partners, distributors, or third-party ecosystems.
Proven ability to use data and analytics tools to track, measure, and optimize marketing performance (e.g., CMC, Tableau dashboards, PPS data, GPM).
Experience managing marketing budgets and investment decisions.
Experience managing process controls and operating in governed marketing environments.

Preferred technical and professional experience

B2B partner marketing experience, including working with partners at varying levels of marketing maturity.
Experience designing and delivering partner or client acquisition and activation campaigns.
Familiarity with Automation, SaaS, subscription, or eCommerce-led GTM models.
Experience operating or leveraging agentic workflows or AI-enabled marketing capabilities to improve efficiency and scale.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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