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APAC Field Marketing Specialist

IBM

IBM

Marketing & Communications
Bengaluru, Karnataka, India
Posted on Mar 26, 2026
Introduction

Our high-growth company is seeking an energetic commercial field marketer with a real “can-do” attitude and exceptional attention to detail, to execute programs with our APAC Field Marketing teams to drive demand and acquire new customers.

Us: We are an ambitious and high-energy marketing organization building awareness and demand for Apptio SaaS applications. Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day:

  • Growth Mindset
  • Dealing with ambiguity and change
  • Take ownership and has accountability
  • Customer-focused
  • Foster an inclusive environment
Your role and responsibilities

Your Role and Responsibilities

  • Collaborate with other teams like creative, Marops, web and ESC teams and get the things done.
  • Track and manage event program activities, budgets and invoices through Salesforce, Monday.com and procurement systems
  • Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
  • Execute marketing programs, events and campaigns
  • Create reporting, event announcements and event recaps which provide executive summaries of events & programs
  • Measure and analyze marketing performance against target plan (Tableau, Salesforce, Marketo, Demandbase)
  • Support Field Marketing Managers with activities that drive demand and leads in their region (APAC) through seamless execution.
  • Communicate progress to stakeholders, including overall weekly program status and performance, and monthly pipeline reporting
  • Execute 3rd party regional events and IBM proprietary events
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • 2+ years experience in B2B Marketing
  • 2+ years experience in field marketing, including event management
  • Experience with Salesforce, Marketo and predictive analytics tools
Preferred technical and professional experience
  • Self-starter with a “can-do” attitude
  • Ability to evaluate and navigate complex problems with multiple, evolving variables
Years of Experience:
2 - 3

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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