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Brand Sales Specialist - DACH market

IBM

Sales & Business Development

Madrid, Spain

Posted on Mar 20, 2026

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges.

Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.

Success in Global Sales is built on curiosity, empathy, and collaboration.

You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society.

With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.

Your role and responsibilities

As a Brand Sales Specialist, you will work alongside and support IBM sellers and partners to drive sales of IBM products in a broad territory of accounts.

You will have an entrepreneurial mindset to progress, validate, qualify, and close deals. Your primary responsibilities will include:

• Identify New Opportunities: Proactively identify and pursue new opportunities to sell within Brand Sales, focusing on delivering unique, incremental revenue and value aligned with Brand Sales territory objectives.

• Maintain Technical Proficiency: Keep appropriate technical proficiency and product knowledge up to date to effectively advocate for clients and identify new opportunities to help them scale within IBM.

• Support Client Growth: Advocate for clients and look for new opportunities to help them scale within IBM, driving sales and revenue growth.

• Collaborate with Sellers: Work alongside and support IBM sellers and partners to drive sales of IBM products in a broad territory of accounts.

• Deliver Territory Objectives: Focus on delivering unique, incremental revenue and value aligned with Brand Sales territory objectives.

Required education

Bachelor's Degree

Preferred education

None

Required technical and professional expertise

*German language expert with full professional fluency in English.

*1-2 years sales (or relatable) experience.

*High integrity and a team-first mentality.

*Open to feedback, genuinely curious and constantly looking for ways to learn & improve.

Genuine interest and excitement for HashiCorp’s technology - don’t worry, we have a phenomenal onboarding program to get you up to speed.

Preferred technical and professional experience

*Experience working with a technical product or the aptitude to quickly learn complex technical concepts.

*Fearless approach to prospecting -- phone skills, excellent listening skills, and strong writing skills are all important.

*Salesforce and other sales tools experience is a plus.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

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