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Product Marketing Manager

IBM

Marketing & Communications, Product

Bellevue, WA, USA

Posted on Mar 11, 2026

Introduction

Are you ready for more accountability for business results in your next role? As a Product Marketing Manager for IBM Apptio, you will have that responsibility and visibility working alongside a talented cross-functional team. You are the voice of the customer and responsible for messaging & positioning, competitive intelligence, core content & collateral and the product launch moments to jumpstart the sales process. In your work with product management, you will inform the roadmap and ensure we’re able to convey the right business value to target personas as we go to market. In your work with corporate marketing and sales you will develop the go-to-market strategy, accelerate velocity, and improve conversion through each stage of the sales process. And in your work with customer success, you will promote adoption and utilization of the latest features and close the loop with documented evidence of success.

Your role and responsibilities

Ensure customers understand and utilize the business value of Apptio’s flagship products
Develop the go-to-market strategy for your product including levers spanning positioning, packaging, offers, channel, and marketing campaign tactics to drive the business
Work directly with customers to gather feedback on product, value proposition and messaging and build customer advocacy relationships
Ensure customer-facing organizations such as marketing, sales, partner, and customer success are properly informed about product details, messaging, sales tools, pricing and release schedules
Actively evangelize your product to prospects, partners and influencers through all available channels
Track and report out on product line business results, key insights and strategy to key stakeholders

Required education

Bachelor's Degree

Required technical and professional expertise

Ability to work independently & proactively in a dynamic and aggressive growth environment
Proven track record delivering outstanding business results for a managed product
Excellent written, communication, and presentation skills and ability to communicate complex concepts through crisp and simple storytelling
Ability to translate conversations with customers, sales, and services to compelling and clear messaging and positioning
Excellent organizational, analytical, and problem-solving skills
A bachelor’s degree in marketing, business, technology, or relevant fields of study such as computer science

Preferred technical and professional experience

Solid understanding of key business challenges within IT, top IT initiatives, industry forums, groups and buying processes
Experience with Technology Business Management, IT finance, or finance tools is a plus
Experience working in a global organization with a remote team
The ideal candidate will have 3+ years’ experience in product marketing or marketing for an Enterprise SaaS B2B solution as well as a good foundational knowledge of the IT market
AI Experience and knowledge
MBA is a plus

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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