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IBV social media strategist

IBM

Marketing & Communications

California, USA · New Jersey, USA

Posted on Mar 11, 2026

Introduction

Since 2002, the IBM Institute for Business Value (IBV), IBM’s thought leadership think tank, has collaborated with industry professionals, leading-edge clients, academics, and a wide range of IBM consultants and subject matter experts around the world to deliver thought-provoking insights to business leaders inside and outside IBM. Our thought leadership reports use data-driven research and expert analysis to address the most pressing industry and marketplace challenges and opportunities of our time. We want you to be a part of it.

Your role and responsibilities

As a Social Media Strategist for the IBV, you will be responsible for developing and implementing our social media strategy to enhance IBM brand awareness, engage our target audience, and drive business objectives through the promotion of thought leadership content. You will work collaborate with the IBM marketing team to amplify IBV promotions and analyze performance metrics. You will understand industry trends and apply the latest technologies in pursuit of IBM’s business goals.

Required education

Bachelor's Degree

Required technical and professional expertise

Strategy development:
- Develop and execute a comprehensive social media strategy aligned with overall engagement and business goals.
- Identify target audience segments and tailor content to resonate with each group.
Content creation:
- Create engaging and shareable content across various social media platforms, including but not limited to LinkedIn and Instagram.
- Collaborate with the IBV creative team to develop visually appealing and on-brand multimedia content.
Community engagement:
- Foster meaningful interactions with our online community through comments, messages, and discussions.
- Monitor social media channels for industry trends, competitor activity, and relevant conversations.
Analytics and reporting:
- Use analytics tools to track and measure the performance of social media campaigns.
- Provide regular reports on key metrics and insights, making data-driven recommendations for optimization.
Campaign management:
- Plan and execute social media campaigns and promotions to drive user engagement and brand loyalty.
- Stay current on platform algorithm changes and adjust strategies accordingly.
- Experience with paid media platforms, paid banners, content syndication, search, social, etc.
- Ability to manage time, resources, and budgets effectively to maximize engagement.
Deep LinkedIn expertise:
- Proven track record of creating and implementing successful LinkedIn campaigns
- In-depth understanding of LinkedIn's features and algorithms.
- Experience in leveraging LinkedIn for lead generation, thought leadership, and brand building.
- Understanding of launching and managing a LinkedIn Newsletter and LinkedIn Live sessions.
Expert presentation skills
- Demonstrated ability to present ideas and concepts with confidence and authority to senior leaders.
- Experience preparing and delivering compelling presentations that effectively communicate key messages.
- Comfortable engaging with stakeholders to gather insights and feedback for content improvement.

ABOUT BUSINESS UNIT

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

US Citizenship Required.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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