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Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

As a Client Experience Marketing Event Strategist, you will partner across various teams to design and deliver events that connect audiences to IBM's innovation, driving engagement into measurable business outcomes. You will balance strategic thinking, flawless operational management, and a passion for delivering exceptional attendee experiences to drive IBM growth. Your primary responsibilities will include:

* Proactive partnership with Global Event Strategist
* Accountable for specific events, projects or programs involving multi-functional teams.
* Defines and decides objectives within specified business concept or project and may have responsibility for tools and assigned resources.
* Understands department/ functional mission and vision.
* Regularly participates in overall functional event planning.
* Applies creativity and judgment to developmental work on different projects within the business environment.
* Regularly demonstrates discretion and independent judgment in matters of significance to IBM Event Marketing.
* Ensure all documentation is obtained for audit readiness according to Global Event Process (GEP)
* Activities are subject to business measurements, impact client satisfaction, and impact project costs or expenses of events.
* Utilises expertise to directly influence people outside department or function. Sometimes no precedent exists.
* Advises other event marketing professionals.
* Communicate business value to key stakeholders.
* Effectively utilise group dynamics.
* Negotiates to define approaches and goals.
* Analyses situations and implement solutions, or develop new system elements, procedures or processes.
* Provides ongoing technical/operational guidance to lead professional work teams or conducts special projects

Required education

Master's Degree

Preferred education

Master's Degree

Required technical and professional expertise

* Educated to master level with an ace in marketing
* Excellent Communication & Consulting Skills
* Deep knowledge of the overall Global Event Process (GEP)
* Deep knowledge of sub GEP processes: Data Privacy (GDPR), CTEBA, Logo License Agreements, Response and Lead Management.
* Deep knowledge of event tools (Airtable, Event workspace, EDIT, Integrate, RainFocus, NPS)
* Constant learner: consistently expanding knowledge to gain new skills and expertise.
* Good listener who is detail oriented and proactive.
* Responsible team player demonstrating ownership and accountability.
* Ability to manage many projects/tasks at once.
* Strong organisational skills
* Strong communication skills

Preferred technical and professional experience

* Strategic and critical thinker
* Experienced writer and content creator
* Organised project planner
* Effective collaborator
* Teamwork advisor
* Innovator who thrives in fast paced/ambiguous environments
* Curious researcher

Years of Experience:
4 - 6