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Digital Marketing Manager, APJ

IBM

IBM

Marketing & Communications
Singapore
Posted on Feb 18, 2026
Introduction

HashiCorp, an IBM company, is seeking a highly organised and execution-driven Digital Marketing Manager to own the planning, scheduling, and delivery of APJ webinars, virtual workshops, and digital campaigns. This role is critical to scaling regional demand programs, ensuring flawless execution across markets, and translating global and regional strategies into measurable pipeline and engagement outcomes.

The ideal candidate thrives in a fast-paced, matrixed environment, brings strong operational discipline, and has hands-on experience running B2B digital programs across multiple APJ markets.

Your role and responsibilities
  • Plan and manage end-to-end execution of APJ webinars and virtual workshops, including scheduling, speaker coordination, live delivery & hosting, and post-event follow-up.
  • Own the APJ webinar and virtual events calendar, balancing global, regional, and local priorities.
  • Execute APJ digital campaigns across email, webinars, landing pages, and nurture programs.
  • Localise global campaigns for APJ audiences in partnership with regional and country teams.
  • Manage campaign setup, lead flow, and reporting in marketing automation and CRM platforms.
  • Track and optimise performance across registrations, engagement, leads, and pipeline impact.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • 5+ years of B2B digital marketing experience, ideally in SaaS or enterprise environments.
  • Proven experience running webinars and virtual events across multiple markets.
  • Strong project management and execution skills with high attention to detail.
  • Hands-on experience with marketing automation and CRM tools.
  • Ability to work effectively across time zones and cross-functional teams.
  • Strong written and verbal skills
Preferred technical and professional experience

• Data Analysis Tools: Exposure to data analysis tools and techniques to inform marketing initiatives and drive client engagement through data-driven insights.

• Marketing Automation Platforms: Experience working with marketing automation platforms to develop and execute targeted marketing initiatives and measure campaign effectiveness.

• Industry Knowledge: Exposure to specific industries, including market trends, challenges, and opportunities, to assess how offerings fit specific markets and client needs.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

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