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Strategic Planning Lead for Corporate Communications

IBM

IBM

Marketing & Communications
New York, USA
Posted on Feb 8, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

The Opportunity

IBM's Corporate Affairs (Communications & Brand) organization operates with a bias toward speed, collaboration, and minimal bureaucracy. We believe in flat structures, real-time coordination, and using the best tools and AI to work smarter. But as we've scaled to several hundred people across Brand, Internal Communications, External Communications, Social Media, Analyst Relations, including global teams worldwide, we need someone who can architect the connective tissue that keeps us moving fast without adding red tape.

We're looking for a head of Strategic Planning who can build and maintain a sophisticated operating system across our organization - someone who gets energy from creating elegant, efficient systems rather than building empires.

What You'll Own

Strategic Planning & Calendar Architecture (70% forward-looking)

  • Design and maintain the integrated external announcement calendar across all communications and brand disciplines, ensuring optimal sequencing, storytelling impact, and stakeholder alignment
  • Identify gaps and opportunities in our cadence ("nothing's happening in Q3 - what do we do about that?")
  • Connect the dots across divisions to surface conflicts, dependencies, and opportunities for integrated campaigns
  • Build visibility mechanisms that keep teams informed without drowning them in meetings

Operational Integration & Coordination

  • Serve as the integrator across Corporate Affairs and Brand, with authority to adjudicate day-to-day scheduling conflicts and resource allocation decisions. Similarly, work across the Marketing function and the company at large to ensure alignment.
  • Escalate major decisions and pain points to the Chief Communications and Brand Officer while handling the operational flow
  • Serve as a major interface between Communications/Brand and Marketing functions, ensuring seamless information flow and identifying alignment opportunities without creating coordination overhead
  • Drive alignment on cross-cutting priorities and strategic initiatives
  • Keep the machine running smoothly through simplification, and minimalist systems, not bureaucracy

AI-Enabled Transformation

  • Drive AI adoption across the communications function, with particular focus on cross-functional automation opportunities
  • Identify tasks ripe for automation - especially coordination, trafficking, and administrative work - to free teams for strategic and creative work they enjoy
  • Champion "automation across silos" over "automation within silos" to maximize organizational impact

Executive Communications

  • Manage communications alerts and briefings to senior management, exercising judgment about what rises to executive attention

Operational Leadership During High-Stakes Events

  • Serve as operational lead during major events and executive engagements (estimated 3-5 times annually – think CES, Davos) ensuring seamless execution of complex, multi-stakeholder programs
  • Participate in executive meetings as senior communications representative while managing real-time logistics, adjustments, and problem-solving
Required education
Bachelor's Degree
Preferred education
None
Required technical and professional expertise
  • 10+ years in corporate communications, with demonstrated experience coordinating across large, complex organizations.
  • Proven experience designing, managing, and maintaining an integrated external announcements calendar across communications and brand disciplines, with demonstrated ability to ensure strategic sequencing, strong storytelling impact, and stakeholder alignment.
  • Experience building complex communication systems, not organization charts.
  • Excellence in stakeholder management across peer leaders and senior executives.
  • Deep proficiency with collaboration tools – specifically AirTable, project management systems, and a bias toward using technology to solve problems.
Preferred technical and professional experience

The Right Personality:

  • You get energy from making things run smoothly, not from being in the spotlight.
  • You're allergic to unnecessary meetings and bureaucracy.
  • You can toggle between strategic thinking and tactical execution.
  • You're comfortable wielding authority without needing a big title or team.
  • You're genuinely excited about AI and automation as tools to work smarter.
  • You thrive on being the "architect" who designs elegant solutions.
  • You don’t sweat the small stuff. You have a sense of humor. You care deeply about your work, but have a healthy sense of perspective about it too.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.