Growth Marketing Manager - HashiCorp

IBM

IBM

Marketing & Communications, Sales & Business Development

California, USA · Texas City, TX, USA

Posted on Jan 29, 2026
Introduction

At HashiCorp, we believe infrastructure enables innovation, and we are helping organizations to operate that infrastructure in the cloud. Our multi-cloud infrastructure automation products underpin the most important applications for the largest enterprises in the world. To help our customers adopt our products quickly and help fuel our company growth to support them, we’re looking for an experienced Senior Growth Marketing Manager for the product-led sales motion within our Cloud business.

Your role and responsibilities

This role works to shorten the journey and connect the product-led growth (PLG) and sales-assisted motions to drive both self-serve and contract revenue. You’ll work closely with analytics and product teams to identify additional product-qualified lead (PQL) metrics, and with marketing operations and sales campaigns teams to implement new scoring and routing models designed to accelerate the customer journey and fill sales pipeline with qualified PQLs.

This role requires a strong understanding of user journeys in SaaS lifecycles and great product-sense. In this role, you will be a key contributor in rapidly growing reach, engagement, pipeline, revenue, and retention, impacting the entire organization.

What You’ll Do

  • Test and refine new lead sources, data models, and scoring methods that improve lead-to-opportunity conversion rates and rep productivity.
  • Work with product, design and engineering to continuously accelerate customer time to value and increase consumption in product adoption.
  • Continuously test and iterate on growth tactics through experimentation, exploring new channels and methods to optimize and increase user acquisition and engagement.
  • Help to optimize program end to end-from segmentation and scoring to activation and reporting-ensuring that every qualified customer gets timely sales engagement.
  • Contribute to the P&L of the business line and deliver against goals.
  • Forecast, measure and report on the performance of campaigns and business, using data and analytics to assess against critical metrics like sign-ups, conversion, retention, ARR, churn and more.
Required education
High School Diploma/GED
Preferred education
Bachelor's Degree
Required technical and professional expertise

You May Be a Good Fit If You Have

● Strong product and UX sense for SaaS user journeys

● Proven experience designing and scaling Product-Led Sales or growth programs that use data and automation to surface high-intent accounts and accelerate sales pipeline.

● Experience marketing to DevOps, platform teams, infrastructure, or security personas.

● Experience identifying target audiences, working with customer segmentation and personalization, and creating campaign strategies

● History of partnering effectively with Sales, RevOps, and Analytics teams to translate strategy into measurable revenue impact.

● Ability to evaluate and optimize processes, data pipelines, and reporting frameworks to drive scalability and efficiency.

● Understand and map systems architecture for data flow and reporting

● Strong owner and executor

● Enjoy collaboration with cross-functional groups

● Understanding of Marketo, Salesforce, Tableau and other key web technology and analytics tools/platforms

Nice to have

● Hands-on experience with SQL and data analysis

● Understanding of SEO, SEM, Google Analytics

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.