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Brand Sales Specialist- Data Platform

IBM

Sales & Business Development

California, USA · Texas City, TX, USA

Posted on Jan 28, 2026

Introduction

At IBM Global Sales, we bring together innovation, collaboration, and expertise to help clients solve their most complex business challenges. Working across industries and geographies, you’ll partner with colleagues, clients, and partners to co-create solutions that drive digital transformation and lasting impact.Success in Global Sales is built on curiosity, empathy, and collaboration. You’ll connect technical understanding with strong people skills, building trusted relationships and shaping solutions that improve business and society. With world-class onboarding, continuous learning, and a supportive culture, IBM offers the tools and opportunities to grow your career. Join us and be part of a global team that’s passionate about driving innovation and making a difference.

Your role and responsibilities

As a Brand Sales Specialist for Data Platform, you will create demand and progress opportunities to close for Data Platform solutions. You will specialize in IBM's comprehensive portfolio of data platform products, driving sales growth and customer adoption. Your primary responsibilities will include: • Develop Solution Opportunities: Identify and pursue new sales opportunities, leveraging knowledge of Data Platform solutions to meet customer needs and drive business growth. • Progress Opportunities to Close: Collaborate with customers and internal stakeholders to progress sales opportunities through the sales cycle, ensuring timely closure and revenue growth. • Create Demand for Data Platform: Develop and execute demand generation strategies to increase awareness and interest in Data Platform solutions among customers and prospects. • Build Customer Relationships: Establish and maintain strong relationships with customers, understanding their business needs and identifying opportunities to deliver value through Data Platform solutions. • Drive Sales Growth: Utilize industry knowledge and sales expertise to drive sales growth and expand IBM's presence in the data platform market.

Required education

Associate's Degree/College Diploma

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Data Platform Solutions Knowledge: Experience with IBM's Data Platform solutions, including but not limited to watsonx Code Assistant, OpenPages, Business Analytics Enterprise, and Cloud Pak for Data, with the ability to identify and pursue new sales opportunities.

• Sales Cycle Management: Experience in managing sales cycles, progressing opportunities to close, and collaborating with customers and internal stakeholders to drive revenue growth.

• Demand Generation Strategies: Experience in developing and executing demand generation strategies to increase awareness and interest in Data Platform solutions among customers and prospects.

• Industry Knowledge and Sales Expertise: Experience in utilizing industry knowledge and sales expertise to drive sales growth and expand presence in the data platform market.

• Customer Relationship Building: Experience in establishing and maintaining strong relationships with customers, understanding their business needs, and identifying opportunities to deliver value through Data Platform solutions.

Preferred technical and professional experience

• Data Platform Portfolio Knowledge: Experience with a broad range of Data Platform solutions, including watsonx Code Assistant, OpenPages, Business Analytics Enterprise, and Cloud Pak for Data, to identify and pursue new sales opportunities.

• Multi-Product Sales Expertise: Experience in managing sales cycles and progressing opportunities to close across multiple Data Platform products, with the ability to collaborate with customers and internal stakeholders to drive revenue growth.

• Industry-Specific Sales Strategies: Experience in developing and executing demand generation strategies tailored to specific industries, increasing awareness and interest in Data Platform solutions among customers and prospects.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

Must have the ability to work in Canada without sponsorship. For additional information about location requirements, please discuss with the recruiter following submission of your application.

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