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Introduction

Are you ready to help build IBM’s greatest asset—its people? As a Global Talent Attraction Client Services Lead supporting one of IBM’s strategic Domains, you will play a pivotal role in shaping IBM’s global employer brand and talent attraction strategy. You’ll lead initiatives that connect IBM with top talent around the world, driving innovation and impact across your Domain’s business priorities.

Your role and responsibilities

This strategic leadership role offers a unique opportunity to shape and drive IBM’s global employer branding and talent attraction initiatives in direct alignment with one of IBM’s key business Domains. As a Global Talent Attraction Client Services Lead you will be responsible for designing and executing innovative, data-driven marketing strategies that elevate IBM’s brand and attract top talent across critical skill areas and geographies.

Partnering closely with the Talent Acqisition team and senior stakeholders within your assigned Domain, you will lead the development of tailored campaigns that reflect the Domain’s unique value proposition, talent needs, and market dynamics.

In this role, you will:
* Lead the creation and execution of global, domain-specific talent marketing campaigns, optimizing IBM’s digital presence to attract diverse talent across strategic locations and priority skill areas. Leverage channels including career sites, social media, job boards, email, content marketing, referrals, sourcing partnerships, and more.
* Drive innovation in channel marketing and candidate engagement, identifying emerging trends and technologies to enhance IBM’s employer brand and candidate experience across the Domain.
* Establish and manage performance metrics for global campaigns, analyzing ROI and providing actionable insights to inform strategic decisions and stakeholder engagement across business units and geographies.
* Own the candidate experience strategy for your Domain, utilizing CRM and marketing automation tools to nurture talent pipelines, improve application journeys, and increase conversion rates across all hiring levels.
* Collaborate with Domain Talent Acquisition and business leaders, co-creating relevant content, enablement materials, and storytelling assets that reflect the Domain’s mission, culture, and career opportunities—strengthening IBM’s recruitment brand equity globally.

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

* Proven experience in leading global employer branding or talent marketing initiatives, ideally within a business-aligned or domain-specific context.
* Strong analytical skills and experience in driving data-informed marketing decisions to support talent acquisition outcomes.
* Demonstrated ability to solve complex problems and deliver strategic solutions that align with business and talent goals.
* Exceptional stakeholder management and influencing skills across diverse geographies and organizational levels.
* Entrepreneurial mindset with a track record of independently driving innovative ideas from concept to execution.
* Strong background in content creation, copywriting, and social media strategy.
* Experience in designing and executing media campaigns across multiple platforms.
* Expertise in job advertising and talent attraction strategies.
* Strong vendor management experience - ability to select, negotiate, and manage external partners and agencies to ensure cost efficiency, quality delivery, and alignment with global talent marketing strategies.
* Fluent in English, with excellent communication and presentation skills.

Preferred technical and professional experience

* Experience with project management tools.
* Background in user experience design and enablement/training for recruiters and hiring managers.
* Ability to work autonomously toward strategic goals with a creative and agile approach.
* Strong change management and time management capabilities.
* Experience building scalable attraction programs in large, complex organizations.
* Deep understanding of candidate conversion strategies and funnel optimization.
* Familiarity with global hiring nuances across entry-level and professional talent segments.
* Experience supporting business-aligned talent strategies and understanding the unique talent needs of specific domains (e.g., Consulting, Technology, Software, Infrastructure).