Americas Demand Strategist

IBM
IBM

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São Paulo, SP, Brazil

Posted 6+ months ago
Introduction

The Select Marketing organization will drive demand generation across 80,000+ target clients in designated territories. We will use an audience-first approach that delivers persona-driven campaigns customized in real-time based on each persona's specific needs, behaviors, and decision-making stage. Our mission will be anchored on a prioritized set of software and infrastructure products designed as entry point solutions for select markets, with clear paths for expansion.

Your role and responsibilities

The Demand Strategist is a growth marketing leader responsible for designing and optimizing the end-to-end customer journey to drive pipeline and revenue. This role combines strategic planning, cross-channel execution, and performance optimization, all aligned with IBM’s business objectives.

A key area of focus for this role is to lead the Data platform demand strategy for the Americas, integrating campaign design and demand generation strategies specifically for both end user clients and Partners (ex: ISVs) as an audience. The Demand Strategist will collaborate with Global Demand Strategists to ensure these audiences are effectively engaged through tailored content, programs, and sales enablement aligned with IBM’s broader partner ecosystem strategy.

Key Responsibilities:

  1. Strategy & Journey Design
    • Translate business goals into actionable demand generation strategies.
    • Understand customer personas, including IBM partners, and map out omnichannel journeys.
    • Collaborate with product marketing and content teams to align messaging and offers.
    • Design tailored journeys for priority audiences, including the partner ecosystem, ensuring alignment with IBM’s Partner objectives.
  2. Execution Orchestration
    • Drive demand plans across channels (digital, social, media, email), including partner-specific campaigns.
    • Coordinate with cross-functional teams to ensure consistent execution.
    • Integrate partner audience strategies into overall campaign execution and support geo and field teams in partner enablement.
  3. Performance Optimization
    • Analyze marketing performance across all audience segments, including partners.
    • Identify opportunities to improve reach and impact of partner-focused campaigns.
    • Feed insights back into planning to continuously improve ROI and pipeline impact.

Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise
  • Strategic thinking
  • Omnichannel marketing
  • Cross-functional collaboration
  • Partner marketing strategy
  • Data-driven decision-making
  • Customer and partner journey mapping

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

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