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Senior Manager, Solutions Product Marketing

IBM

Marketing & Communications, Product

Texas City, TX, USA · California, USA

Posted on Aug 28, 2025

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Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your role and responsibilities

About the Team The Solutions Product Marketing (PMM) team at HashiCorp plays a central role in defining, positioning, and launching cross-product solutions that solve meaningful business problems for our customers. We work closely with product, sales, partner, technical field organization, and campaign teams to develop clear, compelling messaging frameworks and scalable go-to-market strategies aligned to customer needs. As part of the Portfolio and Platform Product Marketing Group, our mission is to drive solution adoption, accelerate pipeline, and help position HashiCorp as the infrastructure automation leader.

About the Role This person will partner with senior leaders across product marketing, sales, product management, and field enablement to ensure impactful and strong messaging development (Messaging and Positioning Frameworks - MPFs), working closely with individual product PMMs to align solution messaging with product-specific narratives, craft compelling solution narratives, and drive market activation across key buying centers.

The ideal candidate is a strong writer, a builder and storyteller at heart, with a deep understanding of enterprise audiences and B2B sales engagement, and an operator who thrives in a complex, fast-paced environment. Experience in a large enterprise company and comfort working across multiple product areas is essential.

Key Responsibilities

Lead and mentor a team of Solutions and Technical Product Marketing Managers (PMMs) to deliver high-impact messaging frameworks, sales plays, and go-to-market strategies.
Guide the development of MPFs for high-priority solution areas aligned to HashiCorp's value pillars (risk, speed, and cost).
Collaborate with product marketing, revenue marketing, and campaigns teams to drive consistent messaging across content, web, events, and demand programs.
Partner with product and sales leaders to define and evolve solution narratives that span multiple products and align to enterprise buyer challenges.
Drive high-quality deliverables such as positioning briefs, pitch decks, sales enablement materials, and customer-facing content.
Work closely with revenue enablement to ensure solution messaging is well understood and adopted across the field.
Support cross-functional initiatives related to new product introductions, market expansion, and partner go-to-market motions.

This job can be performed from anywhere in the US

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

7+ years in product marketing or solutions marketing
Proven ability to uplevel insights and outcomes to executive leadership through reporting, dashboards, strategic communications, and confident presentation skills.
Proven experience developing and driving messaging frameworks and go-to-market strategies for solutions that span multiple products.
Exceptional writing, storytelling, and positioning skills.
Experience operating within or across large organizations with complex product portfolios.

Preferred technical and professional experience

12+ years in product marketing or solutions marketing - ideally in B2B enterprise software (cloud infrastructure, security, or developer tools a plus).
Familiarity with HashiCorp products, hybrid cloud, cloud-native technologies, and/or security and compliance solutions.
Experience building scalable marketing programs and messaging architectures at the platform level.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position is eligible for participation in an IBM Sales Incentive plan. Actual incentive opportunity will be based on performance and the eligible Target Incentive, as addressed in the applicable plan, all of which is subject to change. The compensation range listed for this position is the IBM Reference Salary that is used when you are not actively participating in a sales plan. Your actual base pay plus incentive opportunity will be determined by the Incentive Plan assigned to you.

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

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