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Introduction
Are you passionate about driving innovation through automation? IBM is seeking a dynamic Brand Sales Specialist to join our Automation Platform team. In this role, you will be at the forefront of creating demand, progressing opportunities, and closing deals that transform our clients’ businesses. What you’ll do:
- Develop deep expertise in IBM’s Automation Platform and maintain a strong understanding of the competitive landscape.
- Collaborate with clients to co-create tailored automation solutions that address their unique business challenges and drive innovation.
- Lead sales engagements by identifying opportunities, building relationships, and navigating IBM’s ecosystem to bring the right technical resources to the table.
- Champion IBM’s automation capabilities and articulate their value to stakeholders across various industries.
- A strategic thinker with a passion for technology and client success.
- Skilled in technology selling and solution co-creation.
- Adept at building relationships and influencing decision-makers.
- Motivated by results and driven to exceed sales targets.
Your role and responsibilities
As a Brand Sales Specialist covering strategic client segments, you are responsible for driving growth across IBM’s Automation portfolio. You lead end-to-end sales execution, from opportunity identification to deal closure, while aligning IBM’s technical capabilities with client needs. Your role involves strategic account planning, stakeholder engagement, and elevating client conversations to platform-level innovation. You collaborate closely with IBM Brand Technical Specialists and Expert Labs (Services) to ensure successful deployment and consumption of solutions. Key Responsibilities:Account Planning & Stakeholder Management
- Contribute to territory strategy and account planning for strategic clients.
- Maintain strong alignment with IBM Brand Technical Specialists.
- Partner with IBM Expert Labs to ensure clients have the necessary services for successful deployments.
- Apply deep offering and industry expertise to propose impactful use cases.
- Own the full sales cycle for assigned offerings and clients.
- Position IBM solutions competitively and drive client innovation.
- Lead strategic platform-level conversations with clients.
- Integrate IBM’s product portfolio into cohesive, business-relevant solutions.
- Opportunity Identification & Pipeline Development
- Achieve revenue targets across New Licence Transactional, Subscription Licence, Expert Labs Services, and SaaS licence offerings
- Deliver customised client experiences
- Drive deployment, consumption, and subscription renewals
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Proven ability to articulate the value of platform and brand-specific solutions through compelling product demonstrations, storytelling, and whiteboarding techniques.
- Confidence and technical depth to position Red Hat OpenShift as a strategic architectural control point, effectively influencing deal outcomes.
- Strong understanding of the local ecosystem and partner landscape, including partner capabilities, competencies, and market presence within the assigned territory.
- In-depth knowledge of pricing and subscription models, with the ability to structure financially sound and contractually viable proposals.
- Demonstrated experience in collaborative selling, engaging cross-functional IBM teams—such as Brand Technical Specialists, Client Engineering, and Customer Success Managers—early in the sales cycle to accelerate deal progression, tailor client experiences, and drive software adoption.