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Brand Technical Specialist, Integration

IBM

IT

New York, NY, USA · California, USA

Posted on Jul 23, 2025

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Introduction

The IBM Brand Technical Specialist role within the sales process is to fully understand a prospect’s business problem and construct a solution around that problem leveraging the IBM Hybrid Integration Software.

The Brand Technical Specialist exhibits a high level of sales and business maturity, operates independently in pre-sales activities and has the proven ability to quickly understand business problems and find the appropriate IBM Integration technology offerings and differentiators.

The Brand Technical Specialist (BTS) represents the highest degree of technical architecture and design expertise within the IBM technologies, process and integration solutions space.

Your role and responsibilities

· Own and progress opportunities through the qualification, definition, proof/evaluation, proposal and closure stages of the sales cycle with attention to timelines.

· Respond to the functional and business requirements and capabilities sections of RFI/RFPs

· Engage with the sales representative and prospect to ensure a prospect’s business needs can be addressed with IBM’s go-to market capabilities.

· Listen, understand, and analyze the prospect’s business requirements and compose, validate, and present the best possible IBM solution

· Define POC/POV or custom demonstration scenarios and map functions of IBM products to prospects’ needs.

· Lead team on implementation of Integration POC/POV’s and custom demos. Ensure the demonstration fulfills the prospect’s requirements and highlight and differentiate IBM Hybrid iPaaS capabilities.

· Define the prospect’s target Integration architecture that fulfills their business objectives. Work with the Account Executive to structure the proposal that meets the prospect’s target architecture.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

· 5+ years practical architecture and design experience Integration technologies

· 3+ years in Consulting management role including, business development, mentoring, technology solutions development, basic marketing and relationship management

· Understanding of business infrastructure technology, network architectures and distributed computing

· Previous experience in a customer facing role with marketplace Integration vendors i.e. Mulesoft, Boomi, Workato, Oracle Integration etc…

· Firm understanding and hands on experience with Cloud providers i.e. Amazon, Microsoft, Google, IBM, Oracle etc…

Preferred technical and professional experience

· Experience engaging with senior leaders (CxO level) on various solutions and business problems. Able to listen and analyze a prospect’s requirements and present to a compelling business value message of the proposed solution

· Experience developing and presenting clear and concise product briefings

· Proven ability to unearth business requirements & Drivers

· Proven ability to map business drivers & initiatives to technology offering & differentiators

· Ability to lead Discovery and Customer First Assessment Meetings to identify business value and ROI for complex business challenges

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

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