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Introduction
At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.
Your role and responsibilities
As an IBM product marketing manager supporting our software acquisitions team, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will grow your knowledge of cutting-edge software technologies, such as generative AI and hybrid cloud, while driving outcomes that ensure the success and growth of our acquisition business cases. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3 days a week in the office.
We are seeking a product marketing champion to join our Software Marketing team and support our software acquisitions strategy. As a Product Marketer, you will be responsible for promoting and facilitating successful outcomes across our software acquisition portfolio. You will create compelling value propositions and business cases that demonstrate synergies, market opportunities, and growth potential for acquired software companies. You will lead cross-IBM marketing initiatives to ensure acquired software products achieve revenue growth, market penetration, and successful integration into IBM's broader portfolio.
- Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
- Identify opportunities, distinctive competencies, and positioning for IBM software products
- Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
- Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
- Stay active in customer conversations at events or in the field and online
Required education
Associate's Degree/College Diploma
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Eagerness to learn enablement programs and consistent product messaging
- Strong communication skills with interest in translating technical features into business value
- Curiosity about enterprise software and how different teams communicate about technology solutions
- Analytical mindset with willingness to dive into market research and competitive analysis
- Collaborative approach to working with cross-functional teams including sales, product, and marketing
Preferred technical and professional experience
- Detail-oriented with ability to manage multiple projects and support campaign execution