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Introduction

At IBM, we believe that technology shapes the world, and we position ourselves at the forefront of groundbreaking change – improving businesses, society, and the human condition. As the leader in AI, hybrid cloud, and quantum computing, we partner with business and technology leaders to help create the future, together.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media and even other IBMers. As part of our Brand & Content Strategy team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply your own passion and expertise to engage our audiences and position the IBM watsonx.data product in a fast-paced and highly competitive market.

Your role and responsibilities

At IBM, we believe that technology shapes the world, and we position ourselves at the forefront of groundbreaking change – improving businesses, society, and the human condition. As the leader in AI, hybrid cloud, and quantum computing, we partner with business and technology leaders to help create the future, together.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media and even other IBMers. As part of our Brand & Content Strategy team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply your own passion and expertise to engage our audiences and position IBM’s products and services in a fast-paced and highly competitive market.

When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping transform governments and businesses with cutting edge technologies. So, join us and experience a place where you can co-create the future. A place where teamwork and bold ideas are valued. A place where you can bring innovation to life.

About Your Role

IBM’s purpose is to be the catalyst that makes the world work better. As a Brand & Content Strategist, you will play a vital role in bringing that purpose to life by clearly communicating the value of our data for AI portfolio to prospects, clients, and partners.

The world doesn’t need more content; it needs more distinctive brands and more engaging experiences. At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.

IBM is looking for a Brand & Content Strategist: a collaborator ready to set the strategy and lead the execution of some of our most powerful, innovative, and effective creative work. In this role, you will get to build, deliver, and optimize audience-centric messaging, branding, content, and creative focused on building awareness, familiarity, and consideration for our pivotal data for AI offerings. This is an exciting opportunity to join and make a sizable impact across an energetic, passionate cross-functional and global team.

In this role, you will:

• Apply curiosity and understanding of the market, target audiences, and IBM offerings to develop compelling brand, messaging and content strategies that deliver the right content, at the right time, to the right audiences to drive the right outcomes throughout the funnel.
• Orchestrate a true brand-to-demand journey for our offerings, collaborating with discipline stakeholders—ranging from media partners to digital strategists to field marketers and salespeople—to bring our offerings to life vividly at each stage of our audience’s journey; partner closely with a diverse team of brand and content strategists to ensure consistent, cohesive journeys and experiences.
• Use creativity and courage to take calculated risks, proposing and executing bold, differentiated content experiences that convey the value of our key offerings.
• Work in an agile environment with a closely knit squad to make quick evidence-based decisions and drive consensus
• Partner closely with internal and external creative partners, applying creativity, resourcefulness and efficiency to produce breakthrough product content that goes beyond typical formats such as white papers and demos.
• Demonstrate a growth mindset by continually testing, measuring, and optimizing strategies to ensure the best outcomes and experiences for our audiences.

Required education

Bachelor's Degree

Preferred education

None

Required technical and professional expertise

• 5+ years experience in a marketing, brand and/or content strategy role with progressive levels of leadership responsibility.
• Understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media, field and sales.
• Strong portfolio showcasing ability to conceive, execute, optimize breakthrough content strategies
• Development of brand & content projects involving a variety of stakeholders and disciplines.
• Experience building relationships with senior leaders and stakeholders, both internally and externally (executives, clients, agencies, business partners).
• Strategic planning and presentation; excellent written and verbal communications

Preferred technical and professional experience

• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Experience working in a global team, ideally with visibility across multiple geographies.
• Experience developing product messaging or product-focused content
• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.