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Introduction

IBM Services is a team of business, strategy and technology consultants that design, build, and run foundational systems and services that is the backbone of the world's economy. IBM Services partners with the world's leading companies in over 170 countries to build smarter business by reimagining and reinventing through technology, with its outcome-focused methodologies, industry-leading portfolio and world-class research and operations expertise leading to innovation and enduring excellence.

Your role and responsibilities

The Marketing Engagement Specialist is responsible for candidate attraction and engagement through various (online) strategies, tooling, and techniques. In addition to providing full support to Sourcing Executives via the creation of digital collateral and strategy execution, the MES works closely with Lead Recruiters, Talent Acquisition Managers, and clients to refine, grow, and follow strategies that provide both a qualified candidate pool as well as a bespoke engagement approach, in line with the client EVP.

The Marketing Engagement Specialist consults on how to improve existing strategies and provides feedback using analytics. They also create new strategies using knowledge of proven tactics and performance in other marketplaces.

• Collaborate with team members to create innovative sourcing and recruitment strategies
• Prepare and execute projects such as email marketing, video engagement, career webinars, gamification, competitor organizational chart mapping, social media, talent communities, mapping professional and alumni association
• Conduct and present market research on candidate data, including skill sets, demographics, hiring trends, talent supply, and demand reports, and identify top target companies, competitors, or talent pools
• Train Recruiters in best practice sourcing and engagement techniques
• Consult on time-line expectations and job description
• Perform queries and searches in (ATS) Applicant Tracking System or CRM Candidate Relationship Management databases for qualified candidates
• Coordinate activities around pipelining for specific projects and campaigns across different business areas and geographies for active and passive talent
• Manage individual and group video calls with key stakeholders and related teams
• Prepare utilization reports for LinkedIn Recruiter and other tools
• Assess sourcing support availability and bandwidth
• Spot-check daily reports to maintain efficient Sourcer bandwidth accuracy
• Review requisition assignments for high performance and proper alignment with each request
• Create and edit recruitment marketing collateral
• Project management of Sourcing Executive deliverables
• Help setting up new hire credentials for (ATS, CRM, and Job Boards)
• Perform other miscellaneous duties as required by management

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

· HS Diploma/GED with minimum 4 years of experience.

· At least one year of experience building or executing talent attraction strategies.

· At least one year in a client management role working across a variety of stakeholders.

· Project management experience.

· Good working proficiency in computer skills and MS Office (particularly Excel and PowerPoint).

· Fluency in English.

Preferred technical and professional experience

· Ability to work independently and proactively develop client relationships

· Three years’ experience in RPO and Talent Acquisition