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Ecosystem, Senior Marketing Manager, Salesforce

IBM

Marketing & Communications, Sales & Business Development

Texas City, TX, USA · California, USA

Posted on May 15, 2025

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Introduction

We’re seeking a highly motivated, engaging, and charismatic critical thinker to drive marketing programming to reach the CIO, CMO, CHRO and Salesforce Trailblazers (developer) audiences for our joint go to market offerings. This individual must be comfortable making quick decisions in a fast-paced, results-oriented team and engaging with senior executives and communicating frequently to all key stakeholders.

Your role and responsibilities

This individual who takes on this role is a natural storyteller with product marketing and demand generation background. In this role, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s and Salesforce joint products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for our joint offerings. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.

You will be responsible for driving the outcome of connecting differentiated POVs with the right buyers and experts, measured by new revenue and signings, retention rates, average customer value, market segment share, win loss rate, analyst ranking, and social influence. You will also be accountable for creating and executing full funnel demand plans in conjunction with Salesforce. Key products include Salesforce Agentforce, watsonx.data, Data Fabric, watsonx.orchestrate, and IBM Z.

Your primary responsibilities include:

Act as the market catalyst for IBM and Salesforce joint offerings, providing guiding views on key problems, competitors, and differentiators grounded in data. Drive revenue and signings for IBM.

Identify opportunities, distinctive competencies, and positioning our joint offerings.
Translate our joint offerings into marketing messages and compelling stories that influence analysts, customers, and partners.
Act as the launch linchpin that galvanizes internal and external support across all channels and drives demand for the offerings
Stay active in customer conversations at events or in the field and online
Own and nurture key business, product and marketing relationships across IBM and Salesforce.
Align with IBM sales, product, marketing, and communications teams to execute the Go-to-Market plans for top revenue-generating business priorities such as IBM Consulting, watsonx, and Red Hat Open Shift
Aligns and builds deep relationships with Ecosystem Managing Directors
Leverage data to build unique client journeys, by audience and industry and the supporting content.
Collaborates with geography marketing leads to align on the strategy, product messaging, content, and events
Creates an enablement playbook for digital sellers for joint offerings
Regularly reports marketing outcomes and learnings to key stakeholders

Required education

Master's Degree

Preferred education

Master's Degree

Required technical and professional expertise

7-10 years of Product Marketing and Demand experience in Product or B2B software.
A strategic thinker who can build and execute joint marketing business plans.
Exceptional communication, proven governance, and change management skills.
An innovative risk taker, who leverages data and market insight to guide teams.
Experience in leading a global team with diverse backgrounds and skill sets.
Interest in, Gen AI, hybrid cloud, data, analytics, CRM, marketing & sales platforms.
Agile and Client centric attitude.

Preferred technical and professional experience

Previous marketing experience with AI, and Salesforce platforms.
Deep understanding of go-to-market strategies in regulated industries.
Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics).
Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

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