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Introduction

Field Marketing drives IBM’s core mission of being a catalyst that makes the world work better through market and technology obsession, disciplined execution of omni-channel campaigns, and the mantra of no daylight between marketing and sales. If you are passionate about driving growth, being a part of a world-class field marketing organization, and serving as the face of marketing to the field, we want to hear from you.

We are looking for strong technical marketer who can:

• Collaborate across marketing function to connect demand generation, product, content, ABM and event marketing plans with sales teams to generate and progress pipeline, attract new clients, and increase client loyalty and retention.
• Orchestrate the different marketing disciplines with sales to make sure we are creating compelling marketing tactics that resonate with client needs and address pipeline gaps.
• Lead with deep market expertise and coach others to growth.

Your role and responsibilities

Transform the way we engage with clients and partners, while elevating the role of marketing at IBM as a Technology Field Marketer for the IBM Data Platform business - supporting our AI productivity, Data Fabric, and AI/ML Ops product portfolios across IBM Americas.

In this role, you will be the marketing liaison for a US Market Sales leadership team and work to:

• Develop and demonstrate working knowledge of IBM Data Platform technology and the US market, and how our Data Platform solves our client’s business challenges.
• Execute marketing plans that leverage the collective strength of IBM Marketing and Communications to deliver on KPIs and business objectives.
• Deliver pipeline and revenue targets, deepen client engagement, and help progress opportunities via marketing and communications strategies.
• Leverage data-driven analysis to inform marketing strategies and tactics, report on performance and ROI.
• Collaborate with sales on planning, executing and measuring the effectiveness of the marketing plan.
  

Required education

Bachelor's Degree

Preferred education

Master's Degree

Required technical and professional expertise

• Experience working with Data and AI B2B technologies to drive product consideration, awareness, and growth.
• Distinguished written and oral English skills; the ability to present and communicate ideas clearly and persuasively at all levels, specially at the executive level.
• Experience in creating and implementing end-to-end marketing plans, leveraging different marketing teams within the organization, including global teams.
• Experience in working hand-in-hand with Sales, familiarity with sales pipeline and forecast concepts.
• Familiarity with all disciplines of the marketing mix (events, social, ABM, content, digital).
• Acquaintance with end-to-end digital funnel KPIs and working out marketing leads with sales.
• Fluency in business and marketing metrics, strategic business planning acumen and ability to quickly adjust based on business needs.

Preferred technical and professional experience

• Experience working with the US market

• Experience working with remote teams and/or global teams