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Global PR Specialist

IBM

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Marketing & Communications

Posted on May 1, 2025

Introduction

You: You are passionate about storytelling and can communicate complex ideas in a way that moves people. You are strategic about driving a news agenda. You are a team player, eager to learn and an innate problem-solver. You are curious and can engage a cross-functional team to understand business trends, issues, and major priorities for technology executives. You can contribute to media and analyst plans that support the business’s growth and that integrate with sales and marketing plans.

Us: We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio’s SaaS applications. We are passionate about what we do and are customer-driven. We believe deeply in Apptio’s potential to lead the market and disrupt the tech industry daily. We are team players with an entrepreneurial spirit and an eye on results.

What we want you to do: Apptio is seeking a PR Specialist to help support its global press and analyst engagement programs. The successful candidate will be responsible for supporting our media relations program, strategic news, executing product launches/announcements and quarterly executive engagements. The candidate will work with a global PR agency. The position reports into the Director of Corporate Communications.

Your role and responsibilities

Support and execute global PR program aligned to corporate and to demand generation goals.

Responsible for inbound and outbound press activities.

Work with global PR agency to support PR program goals and day-to-day activities, including monitoring and tracking coverage, developing briefing and event documents, awards applications and content development.

Assist with internal relations functions including company All Hand and AMAs.

Monitor and track media landscape to mine for relevant press and interview opportunities

Support executive thought-leadership programs with quarterly intake calls.

Contribute to and maintain a competitive/market intelligence database of information based on media coverage, reports, awards and interviews.

Ensure the timely, efficient and top-quality execution of all plans, activities and programs.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

Bachelor's degree in Communications, Journalism, Marketing or related field or equivalent experience
2-3 years of successful experience in dedicated press and analyst relations role preferred or 3+ years of successful experience in communications role at high-tech company or PR agency.
Strong communication skills, attention to detail and ability to prioritize multiple high-priority projects simultaneously

Preferred technical and professional experience

Self-motivated and performance driven
Strong skills with Word, Excel, and PowerPoint
Strong relationship management skills
Passion for enterprise technology
Friendly, team-player, positive, go-getter and can-do attitude

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

This job is no longer accepting applications

See open jobs at IBM.See open jobs similar to "Global PR Specialist" WCT-FCT.

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