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Sales Manager - IBM ICE Program

IBM

Sales & Business Development

Bengaluru, Karnataka, India

Posted on Apr 24, 2025

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Introduction

We are IBM Technology Expert Labs – Education Services, a team dedicated to partnering with universities and academic institutions to bring emerging technologies into the classroom. Our mission is to help shape the future workforce by embedding IBM technologies into curricula, enabling students to build in-demand skills and become future-ready.
Joining IBM Technology Expert Labs – Education Services means becoming part of a team that empowers academic partners through knowledge, innovation, and enablement. You’ll play a key role in designing and delivering impactful educational experiences that bridge the gap between industry and academia. By collaborating with faculty and institutions, you’ll help integrate cutting-edge tools and concepts into academic programs, preparing students for real-world challenges.
As part of this team, you’ll accelerate adoption and skill-building, giving universities the confidence and agility they need to stay ahead in a fast-evolving tech landscape. With robust onboarding and a strong learning culture, you'll be positioned to make a meaningful impact—both in your career and in the lives of students.
Our culture is collaborative, hands-on, and driven by continuous learning. You’ll be surrounded by passionate professionals and innovative thinkers, working together to advance education and inspire the next generation of tech leaders.

Your role and responsibilities

Job Title: Sales / Business Development Manager - IBM ICE Program

Experience Required: 12-15 years in Sales within the Educational Services or EdTech industry

Job Summary:

We are seeking a highly motivated and experienced Sales / Business Development Manager to drive the growth of the IBM Innovation Centre for Education (IBM ICE) Program in India. The ideal candidate will have a strong background in sales and business development within the educational services or EdTech domain, with experience in engaging through sales partners. The role requires strategic planning, partner engagement, and relationship management to expand IBM ICE’s footprint across universities and educational institutions in India.

Key Responsibilities:

Sales Strategy & Execution: Develop and implement sales strategies to drive IBM ICE program adoption across educational institutions.

Partner Management: Identify, onboard, and manage sales partners to enhance outreach and market penetration.

University Engagement: Establish and nurture relationships with key stakeholders in universities, including Chancellors, Vice-Chancellors, and Registrars, to facilitate partnerships.

Negotiation & Agreements: Lead discussions on program adoption, course selection, and agreement execution, ensuring compliance with IBM's partnership models.

Market Analysis & Expansion: Analyse market trends, identify potential opportunities, and develop go-to-market plans to drive revenue growth.

Collaboration & Coordination: Work closely with internal teams, including Operations, Legal, Finance/ Billing etc to ensure seamless implementation of IBM ICE programs.

Sales Targets & Reporting: Achieve sales targets, track progress, and report key performance metrics to senior management.

Promotional Activities: Organize and participate in industry events, workshops, and digital recruiter meets to promote IBM ICE programs.

Required education

Bachelor's Degree

Required technical and professional expertise

Qualifications & Skills:

Bachelor’s or Master’s degree in Business, Sales, Marketing, or a related field.

12-15 years of experience in sales and business development within the educational services or EdTech industry in India.

Proven track record of managing sales partnerships and driving business growth.

Strong understanding of the higher education landscape in India and the ability to engage with university decision-makers.

Excellent negotiation, communication, and relationship management skills.

Ability to work in a fast-paced, target-driven environment with a focus on results.

Preferred technical and professional experience

Min 12-15 Years of Experience in Sales in Education Services - Specially in Higher Education

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.

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