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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving businesses, society, and the human condition.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM’s products and services.

When you join IBM, you join a culture of openness, collaboration, and trust. Join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

IBM is in search of an Influencer Marketing Strategist to plan, execute, implement and measure integrated influencer engagements, while also ensuring the desired outcomes are achieved.

To bolster IBM’s leadership in the hybrid cloud and AI space, the Global Social Media + Influence team is responsible for translating our brand story, across our owned social channels to raise awareness around what we do as a company, our products, and solutions.

In this role you will work across teams to integrate and execute impactful external paid influencer campaigns. You will work within the Social Media + Influence team, and align all influencer work with the strategic social media plan. The role will be a part of the Influence + Advocacy team to explore trends and insights and apply them to recommendations for external influencers.

Core Responsibilities

• Develop and implement influencer engagements that align with the organization’s marketing and communications objectives. This may involve researching target audiences, analyzing competitors, and identifying key messaging and content themes.
• Work with our agency partners to plan and execute influencer campaigns.
• Recommend new creative opportunities and ways to work with external paid influencers, leveraging data-driven insights and trends.
• Communicate integrated influencer campaigns with key stakeholders and leadership.
• Communicate outcomes and success with the ability to demonstrate ROI.
• Clear understanding of brand to demand, driving down the funnel.
• Collaborate with cross- team Social Media Strategists and Community Managers to ensure the successful execution of the strategy.
• Knowledgeable about emerging social media platforms and tools, as well as off-platform opportunities (podcasts, blogs, etc.)

Required education

Bachelor's Degree

Required technical and professional expertise

• 6-8 years of marketing or communications experience.
• Bachelor’s degree in marketing, communication or related field.
• Ability to manage a project from beginning to end, and report on the outcomes.
• Excellent problem-solving ability.
• Deep understanding of social media platforms (LinkedIn, Reddit, YouTube, Instagram, etc.) and their role in brand storytelling and audience engagement.
• Thorough understanding of project and program management techniques and methods.
• Experience managing global cross-discipline stakeholders across all levels.

Preferred technical and professional experience

• Experience working in a large, matrixed organization, collaborating across multiple teams, functions, and markets.
• Relevant experience in integrated marketing strategy and influencer engagements.
• Working knowledge of project management tools such as Slack, Monday.com, Workfront and OneDrive.
• Experience using social media management and analytics tools (e.g., Sprinklr, Brandwatch, Meltwater).
• Knowledge of B2B marketing and enterprise technology trends.