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Introduction

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

Your role and responsibilities

Senior Digital Marketing Specialist with experience in customer segmentation, direct marketing practices, AB testing. Experience in the telecommunications industry in Colombia is desirable. Some knowledge in the use of Salesforce is required.

Required education

Bachelor's Degree

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Customer Journey & Lifecycle Marketing: Design of customer journeys aligned with business objectives such as acquisition, retention and loyalty.
• Advanced Segmentation and Personalization: Use of data to build dynamic audiences and hyper-personalized experiences.
• Omnichannel: Strategies that integrate email, SMS, push notifications, social media and digital advertising.
• KPIs and Metrics: Definition of key indicators such as opening rate, clicks, conversion and customer value over time.
• Experimentation and Testing: Implementation of A/B tests in emails, journeys and audiences to optimize results.
• Regulations and Compliance: Knowledge of GDPR, CCPA and privacy best practices in digital marketing.

Preferred technical and professional experience

• Journey Builder and Automation Studio: Create automated journeys and data segmentation processes.
• Data Extensions and Contact Builder: Model and structure data for personalized campaigns.
• AMPscript and Dynamic Content: Advanced personalization of emails and landing pages.
• Einstein AI: Use of artificial intelligence for predictions and campaign optimization.
• CRM Integrations and APIs: Connect with Salesforce CRM and external tools.
• Marketing Cloud Intelligence (Datorama): Advanced analysis and reporting.