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Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners and media.

As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM.When you join IBM, you join a culture of openness, collaboration and trust. You join a team of IBMers who are helping technology support a positive global transformation. So, join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life.

Your role and responsibilities

This market focused role serves as the face of marketing and communications to clients, sellers, business partners, analysts and media. You are externally focused to bring the voice of the client and market insights into IBM. You’re responsible for knowing and understanding IBM clients, partners, sellers, offerings, and the overall UAE and Saudi Arabia market trends– what’s important to whom, why and how IBM can uniquely bring value to every client.As the Field Marketing and Demand Strategy Leader for Middle East and Africa, you will play a pivotal role in developing and executing market engagement plans designed to drive pipeline growth and achieve revenue objectives. This will be accomplished through a comprehensive understanding of our clients, the local market dynamics in the region. Your key responsibilities will include but not limited to:

• Design and execute local marketing and communications plans to support go-to-market strategies in the Middle East and Africa region, considering cultural nuances, local trends and the unique needs of clients in alignment with the business priorities and needs.
• Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing, tailored to the MEA market and its preferences.
• Brief, enable and collaborate with Sales, Clients, IBM Partners, and/or internal stakeholders in MEA, fostering strong relationships and ensuring alignment with local market needs and objectives.
• Measure, analyze, and report on the impact of marketing and communications activities in the MEA market, using data-driven insights to optimize strategies and drive business growth.
• Stay updated on local markets trends, regulations, and competitive landscape, ensuring that marketing strategies remain relevant and effective in the ever-evolving MEA markets.
• Work closely with the sales team on following up on pending actions on leads, converting leads into opportunities, and pipeline progression.
• Attending sales forecasts, QBRs, account planning and all sales alignments.
• We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days of remote work.

Required education

Bachelor's Degree

Required technical and professional expertise

• Ability to work with cross functional and multicultural teams.

• Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time.
• Ability to align to set goals and objectives, while being able to quickly pivot based on business needs.
• Understanding of technology products, sales cycles, and solution positioning.
• Ability to leverage data to make market aligned decisions to support go-to-market execution.
• Ability to craft clear briefs/communication to key stakeholders.
• Fluent in English.

Preferred technical and professional experience

• Ability to analyse sales pipeline and performance data and drive campaigns that address gaps and opportunities aligned with the business.

• Arabic speaker and writer.