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IBM
This job is no longer accepting applications
See open jobs at IBM.See open jobs similar to "Field Marketing Specialist" WCT-FCT.Apptio, an IBM Company, has an exciting opportunity to hire a high energy Field Marketing Specialist who has an analytical ‘can do’ attitude and has experience in the technology industry where priorities quickly change.
You:
We are looking for you to jump in and add value right away by showcasing first class event coordination, planning and project management skills. Must be an outstanding team player, able to handle multiple duties simultaneously, be proactive, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.
Us:
We believe that a customer focused approach is vital to create event experiences which “wow” every time.
Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit www.apptio.com.
Your Role and Responsibilities
50% | Event research, planning, execution and project management
50% | Operations, budgeting & reporting
Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment
Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
Attend trade shows and events as needed (10% – 15%)
Print/ship marketing and promotional materials to events as required
Schedule appointments and coordinate an event calendar
Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
Create reporting, event announcements and event recaps which provide executive summaries of events & programs
Knowledge of Salesforce – building campaigns, reports, dashboards
Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
Work cross functionally to ensure programs and events stay on task and within budget
Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse
Required Technical and Professional Expertise
Minimum 2-3 years of event management experience in a B2B environment, Technology Software Industry
Clear, direct, proactive communication skills, both verbal and written
MS Office: Must be proficient in Excel, Word, PowerPoint – to help track budgets and project plans
Strong administrative and problem-solving skills
Preferred Technical and Professional Expertise
Basic knowledge of Salesforce.com, Smartsheet, Highspot
Experience with Cvent for building event registration and reporting
Basic use of Zoom, Teams, WebEx or similar platforms for online events
This job is no longer accepting applications
See open jobs at IBM.See open jobs similar to "Field Marketing Specialist" WCT-FCT.