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Field Marketing Specialist



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Marketing & Communications
Posted on Saturday, January 6, 2024
At Apptio, an IBM Company, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Apptio, an IBM Company, has an exciting opportunity to hire a high energy Field Marketing Specialist who has an analytical ‘can do’ attitude and has experience in the technology industry where priorities quickly change.


We are looking for you to jump in and add value right away by showcasing first class event coordination, planning and project management skills. Must be an outstanding team player, able to handle multiple duties simultaneously, be proactive, able to quickly prioritize, have experience working under tight deadlines and consistently deliver projects on schedule and within budget.


We believe that a customer focused approach is vital to create event experiences which “wow” every time.

Apptio, an IBM company, is the leading technology spend and value management software provider. Its AI-powered data insights empower leaders to make smarter financial and operational decisions. A pioneer and category leader in Technology Business Management (TBM) and FinOps, Apptio works with thousands of customers, partners, and community members worldwide. Visit

Your Role and Responsibilities

  • 50% | Event research, planning, execution and project management

  • 50% | Operations, budgeting & reporting

  • Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs

  • Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rd party events), AV orders, catering orders, researching décor and entertainment

  • Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers

  • Attend trade shows and events as needed (10% – 15%)

  • Print/ship marketing and promotional materials to events as required

  • Schedule appointments and coordinate an event calendar

  • Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa

  • Create reporting, event announcements and event recaps which provide executive summaries of events & programs

  • Knowledge of Salesforce – building campaigns, reports, dashboards

  • Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.

  • Work cross functionally to ensure programs and events stay on task and within budget

  • Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse

Required Technical and Professional Expertise

  • Minimum 2-3 years of event management experience in a B2B environment, Technology Software Industry

  • Clear, direct, proactive communication skills, both verbal and written

  • MS Office: Must be proficient in Excel, Word, PowerPoint – to help track budgets and project plans

  • Strong administrative and problem-solving skills

Preferred Technical and Professional Expertise

  • Basic knowledge of, Smartsheet, Highspot

  • Experience with Cvent for building event registration and reporting

  • Basic use of Zoom, Teams, WebEx or similar platforms for online events

This job is no longer accepting applications

See open jobs at IBM.