Subscription & Annuity Representative - Entry Level Sales Program 2027

IBM
IBM

Sales & Business Development

Markham, ON, Canada

Posted on Aug 25, 2026
Introduction

At IBM, technology creates value when it helps organizations solve meaningful business challenges. As an Entry-Level Subscription and Annuity Representative, you will create demand, build trusted client relationships, and connect customers with IBM solutions across AI, data, automation, cloud, and infrastructure. This role combines consultative selling, digital engagement, customer success, and ecosystem collaboration while helping you build a foundation for a career in technology sales and client leadership.

As a Subscription and Annuity Representative your mission is to protect the install base of your clients and grow their annual spend by identifying win-back, modernization and other expansion opportunities.

With high energy, initiative and commitment, you'll feel at right at home in a fast moving, challenging environment where you're naturally be able to develop client and channel partner relationship. Using your consultative style, you'll lead client software renewal discussions that instill confidence and trust in the value of renewed subscription & support.

Your role and responsibilities

Your mission as a Subscription & Annuity Representative is to protect the install base and grow your client's IBM Software annual spend by identifying winback, modernization and other growth and expansion opportunities. You lead client software renewal discussions, including entitlement validation, IBM licensing terms & conditions and the value of Subscription & Support.

Your primary responsibilities will include, but not be limited to:

  • Subscription Renewal Management: Drives end-to-end Subscription Renewals with clients and partners for all IBM-distributed software products for Select, Strategic and Signature accounts; manages Subscription Annuity pipeline across the SW portfolio.
  • Collaboration and Alignment: Collaborates with IBM teams (including Brand Sales Specialist, TSL, Deal Makers, Ecosystem Sales Specialist, Customer Success Managers) to ensure alignment with client engagement and negotiations.
  • Territory Strategy and Account Planning: Supports territory strategy and planning and contributes to the account planning process for assigned accounts.
  • Growth and Revenue Focus: Opportunity identification for winback, modernization, version upgrades and expansion.
  • Sales Prospecting: Apply IBM’s sales methodology to identify new clients and opportunities for expansion with existing clients through multiple channels (email, phone, video creation, social media).
  • Social Selling: Engage in social selling activities to build thought leadership and influence potential clients. This could include recording video outreach campaigns, social media posts, etc.

To be successful in this role, you will need:

  • Confidence to contact and engage potential new customers and deliver an elevated experience.
  • Motivation to achieve sales, business objectives and high client satisfaction.
  • Aptitude to utilize selling technologies to network, engage clients, and identify new business opportunities.
  • Embrace curiosity and a growth mindset.
Required education
High School Diploma/GED
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • Education: B.S. or M.S. in Business, Communications, International Relations, Management Information Systems (MIS), Engineering or similar disciplines.
  • Business Acumen: Asks open-ended questions and understands needs to address business challenges.
  • Team Player: Demonstrates team collaboration and can navigate different communication styles.
  • Excellent Communication Skills: Possess verbal, written, and interpersonal skills that are engaging, compelling and influential.
  • Self-Starter: Motivated to work with clients and can lead projects independently.
Preferred technical and professional experience
  • Leadership experience through student organizations, athletics, volunteer work, competitions, or community involvement.
  • Degree emphasis and or certification in Professional Selling.
  • Exposure to lead generation and sales development in the tech industry or a similar complex field.
  • Has met sales targets in fast-paced environments by fostering collaboration.

ABOUT BUSINESS UNIT

IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue. The company’s Global Markets organization is a strategic sales business unit that manages IBM’s global footprint, working closely with dedicated country-based operating units to serve clients locally. These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients’ growth and innovation. By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities. Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply. IBM is also expanding its reach to new and existing clients through digital marketplaces.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

Must have the ability to work in Canada without sponsorship.

This role will involve working with technology that is covered by Export Regulations sanctions. If you are a Foreign National from any of the following US sanctioned countries (Cuba, Iran, North Korea, Syria, and the Crimea, Luhansk, Donetsk, Kherson, and Zaporizhia regions of Ukraine) on a work permit, you are not eligible for employment in this position.

This is a sales position which is currently eligible for participation in an IBM sales incentive plan. The IBM Reference Salary range is used to calculate your benefit entitlements and is your compensation when you are not actively participating in a sales incentive plan. Your total anual cash compensation opportunity in this position will be comprised of an adjusted reduced based salary and a targeted incentive opportunity under an IBM sales incentive plan. Your ultimate Reference Salary within this range may vary depending on your job-related skills and sales experience for this position. Your actual compensation in this position may vary depending on your incentive plan, quota and performance in this position.