Senior or Principal Outbound Product Manager

IBM
IBM

Product

United States · Richland, WA, USA · Tokyo, Japan · Kennewick, WA, USA · Pasco, WA, USA · West Richland, WA, USA

Posted on Jul 23, 2026
Introduction

At IBM, we transform client challenges into solutions. Working in Software means joining a team fueled by curiosity and collaboration. You’ll work with diverse technologies, partners, and industries to design, develop, and deliver solutions that power digital transformation. With a culture that values innovation, growth, and continuous learning, IBM Software places you at the heart of IBM’s product and technology landscape. Here, you’ll have the tools and opportunities to advance your career while creating software that changes the world.

IBM Apptio Targetprocess is a powerful, flexible Strategic Portfolio Management SaaS platform that serves a sophisticated enterprise customer base, and this role requires someone who understands the complexity of large organizations, including how strategic investments, portfolio prioritization, funding, planning, and execution connect across teams and business units, and are viewed and influenced at the executive level.

Your role and responsibilities

As a Market Analyst & Product Strategist, you will play a critical role in driving business growth through market analysis, competitive insights, and strategic product planning. You will be responsible for defining product/offering strategies that align with corporate, brand, and portfolio objectives.

Your primary responsibilities will include:

Develop Market Analysis: Conduct market research and competitive analysis to identify customer needs, outline problem statements, and develop business cases to inform product strategies.

Define Product Strategy: Develop and align product/offering strategies with corporate, brand, and portfolio objectives, including pricing strategies.

Outline Business Cases: Create comprehensive business cases to support product strategies, incorporating market insights, customer needs, and financial projections.

Align with Corporate Objectives: Ensure product strategies align with corporate, brand, and portfolio objectives, driving business growth and profitability.

Inform Pricing Strategies: Analyze market trends, customer needs, and competitor activity to inform pricing strategies that drive revenue and profitability.

Required education
High School Diploma/GED
Preferred education
Bachelor's Degree
Required technical and professional expertise

Market Analysis Expertise: Experience with conducting market research and competitive analysis to identify customer needs and inform product strategies.

Strategic Planning Skills: Experience in developing and aligning product/offering strategies with corporate, brand, and portfolio objectives, including pricing strategies.

Business Case Development: Experience with creating comprehensive business cases that incorporate market insights, customer needs, and financial projections to support product strategies.

Corporate Alignment Knowledge: Experience in ensuring product strategies align with corporate, brand, and portfolio objectives to drive business growth and profitability.

Pricing Strategy Acumen: Experience analyzing market trends, customer needs, and competitor activity to inform pricing strategies that drive revenue and profitability.

Preferred technical and professional experience

Market Research Techniques: Experience with advanced market research methodologies, including data collection and analysis, to identify customer needs and preferences.

Competitive Analysis Tools: Familiarity with tools and software used for competitive analysis, such as market intelligence platforms and data analytics software.

Financial Modeling Skills: Experience with financial modeling and forecasting techniques to inform business cases and pricing strategies.

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approach to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.