Student practice in marketing

IBM
IBM

Marketing & Communications

Warsaw, Poland

Posted on Jun 24, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

UKI Select Territory Demand Specialist

This role will work alongside the UKI Demand Strategist in the development, execution and management system of the UKI Select Territory Demand Generation plan.

(Select Territory is a group of companies where IBM currently has little presence, even though many of them are strong, experienced technology buyers)

This will include liaising across the UKI Select Territory Sales & Marketing organization in support of local content collation, campaign delivery and analysis to provide consistent visibility of IBM campaign activity status and pipeline generation to meet target.

This role will be fully remote, 100% aligned to the IBM UKI Marketing team who are based across locations in both UK and Romania.

Role and Responsibilities *:

  • Support to UKI Demand Strategist in project management of local campaign activity plans including digital, event, social media and business partner integration activities.
  • Ownership of internal communications to IBM Select Territory Sellers on local Select Territory campaigns via creation of campaign specific Seismic pages.
  • Liaison with WW and EMEA Select Territory Marketing teams as required to access and understand campaign content for local application
  • Work with relevant teams and tools on creation/adaptation of tactical marketing assets, i.e. emails, landing page content
  • Coordination of inputs to regular UKI Select Territory Marketing management system
  • Provision of sales and marketing tools and insights to drive ongoing campaign analysis and actions
  • Support to team management of budget and purchase orders
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
  • Fluent, confident Business English
  • Marketing degree or relevant B2B Marketing work experience
  • Proven data analysis skills
  • Project management skills
  • Strong spoken and written communication skills
  • Competency in MS Office software (powerpoint/spreadsheets etc)
  • Familiarity with available AI Tools (Co-pilot etc)
Preferred technical and professional experience
  • Fluent, confident Business English
  • Marketing degree or relevant B2B Marketing work experience
  • Proven data analysis skills
  • Project management skills
  • Strong spoken and written communication skills
  • Competency in MS Office software (powerpoint/spreadsheets etc)
  • Familiarity with available AI Tools (Co-pilot etc)

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

For additional information about location requirements, please discuss with the recruiter following submission of your application.

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