Programa de Prácticas: Consultor de Soluciones de Marketing - Guadalajara

IBM
IBM

Marketing & Communications

Guadalajara, Jalisco, Mexico

Posted on Jun 17, 2026
Introduction

A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their hybrid cloud and AI journeys. With support from our strategic partners, robust IBM technology, and Red Hat, you’ll have the tools to drive meaningful change and accelerate client impact. At IBM Consulting, curiosity fuels success. You’ll be encouraged to challenge the norm, explore new ideas, and create innovative solutions that deliver real results. Our culture of growth and empathy focuses on your long-term career development while valuing your unique skills and experiences.

In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.

Your role and responsibilities

Como Pasante de Consultoría de Soluciones (Package Consultant) especializado en Soluciones de Marketing no Adobe, aprenderás a desempeñarte como asesor estratégico y experto en implementación, ayudando a los clientes a seleccionar, diseñar y desplegar potentes soluciones de experiencia del cliente (Customer Experience) y gestión de relaciones con clientes (CRM). Utilizarás tus habilidades de consultoría, visión de negocio y conocimientos especializados para integrar eficazmente tecnologías empaquetadas, impulsando los resultados empresariales esperados.

Tus principales responsabilidades incluirán:

  • Apoyar la entrega de soluciones: Colaborar en la implementación de soluciones sólidas, eficientes y escalables que se alineen con los objetivos estratégicos de los clientes, mejorando la experiencia de los clientes y optimizando las operaciones.

  • Aprender del ciclo de vida de los proyectos: Observar y aprender de las fases de visión y estrategia, diseño de arquitectura y desarrollo, adquiriendo experiencia práctica en marcos de trabajo y metodologías de implementación de soluciones.

  • Explorar las necesidades de los clientes: Interactuar con los clientes para comprender sus necesidades específicas y participar en la personalización de soluciones que respondan a dichas necesidades, aprovechando conocimientos en servicios de Gestión de Procesos de Negocio (BPM).

  • Asistir en el diseño de soluciones: Contribuir al diseño de soluciones que se integren de manera fluida en los entornos empresariales de los clientes, aplicando conocimientos sobre selección de software, definición de requisitos y desarrollo de aplicaciones.

  • Participar en las pruebas: Colaborar en procesos rigurosos de pruebas para garantizar que las soluciones cumplan con las expectativas de los clientes y estén completamente integradas en sus sistemas.

Required education
High School Diploma/GED
Required technical and professional expertise

Requisitos:

  • Disponibilidad para trabajar a tiempo completo una vez finalizados los primeros 6 meses de la práctica (cuando aplique).

  • Estar cursando una carrera universitaria relacionada con áreas como Ingeniería en Sistemas Computacionales, Ingeniería de Datos (Inteligencia de Negocios / Analista de Negocios) o Marketing.

  • Nivel de inglés conversacional.

  • Disponibilidad para realizar una pasantía de 30 a 35 horas semanales o tiempo completo.

Conocimientos técnicos deseables:

  • Experiencia en proyectos académicos utilizando SQL y HTML.

  • Conocimientos básicos de AMPscript y, preferiblemente, de SSJS (Server-Side JavaScript).

  • Conocimiento de las mejores prácticas de email marketing y del ciclo de vida de marketing.

  • Interés o experiencia en el diseño de campañas (promocionales, transaccionales y de incorporación/onboarding).

  • Capacidad para analizar e interpretar métricas clave.

Competencias personales:

  • Atención al detalle.

  • Organización.

  • Habilidades de comunicación.

  • Disposición para el aprendizaje continuo.

  • Disciplina.

ABOUT BUSINESS UNIT

IBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

All our positions are eligible for people with disabilities PwD or rehabilitated.

Important Notice to Candidates

IBM does not charge any fees or request any kind of payment from candidates to participate in its recruitment processes. This includes, but is not limited to, application fees, costs for sending documents, or any payment related to the application or interviews. If you receive any request for payment in the name of IBM, we strongly recommend that you do not proceed and report it immediately through the company’s official channels.

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