Global Demand Strategist

IBM
IBM

California, USA · Tokyo, Japan · Texas City, TX, USA

Posted on Jun 17, 2026
Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

We are seeking a Worldwide Demand Strategy Leader to drive marketing-led pipeline and revenue growth across global markets, priority segments, and routes to market. This role blends modern go-to-market (GTM) strategy with deep demand generation expertise, acting as the architect of the end-to-end customer journey.

As a highly influential individual contributor, you will operate at the intersection of strategy, audience insight, and execution orchestration—partnering across Product Marketing, Sales, Digital, and Regional teams to deliver integrated, omnichannel demand strategies.

You will translate business priorities into scalable demand programs, optimize performance across the funnel, and ensure alignment between global strategy and in-market execution.

Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise

  • Drive marketing’s contribution to pipeline and revenue by driving qualified demand and influencing full-funnel KPIs
  • Design end-to-end, omnichannel customer journeys grounded in audience insight and aligned to business outcomes
  • Drive innovation in demand strategy by leveraging AI and advanced analytics to optimize audience targeting, personalize customer journeys, and improve marketing efficiency at scale
  • Translate GTM strategy into executable demand plans across paid, owned, and earned channels
  • Orchestrate cross-functional execution by partnering with Product Marketing, Content, Digital, Media, Sales, Business Partners and Field Marketing teams
  • Align inbound, outbound, partner, and sales motions into a cohesive demand strategy
  • Analyze performance trends and generate actionable insights to continuously optimize campaigns
  • Lead experimentation strategies and drive adoption of modern marketing technologies and journey orchestration
  • Ensure global strategy is effectively activated in-region through strong alignment with geo and field teams
  • Influence stakeholders and drive alignment without formal people management
Preferred technical and professional experience

  • Experience in omnichannel demand strategies including digital, events, nurture, ABM, and sales plays
  • Strong understanding of enterprise buyer journeys, personas, and segmentation strategies
  • Experience partnering cross-functionally to deliver integrated marketing programs
  • Strong analytical mindset with ability to translate data into strategy and action
  • Experience with modern marketing technology stacks and journey orchestration platforms
  • Exceptional communication, and storytelling
  • Ability to operate in a fast-paced, highly matrixed global environment
  • Customer-centric mindset with strong empathy for audience needs and decision journeys
  • Strong AI and innovation capability, applying emerging technologies to transform demand generation, enable smarter decision-making, and drive continuous performance improvement
  • Strategic thinking combined with hands-on execution orientation
  • Data-driven decision making and performance optimization
  • Agile ways of working and experimentation mindset
  • Strong project management, prioritization, and organizational skills

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being

- Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs

- Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law

- Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals

- Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

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