Technical Product Marketing Manager, IBM Software

IBM
IBM

Marketing & Communications, Product, IT

Bengaluru, Karnataka, India

Posted on Jun 16, 2026
Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Within IBM, Product Marketing is responsible for strategic product and portfolio positioning, product launches, sales plays and enablement, value positioning that informs pricing and packaging, and the messaging and content that power marketing campaigns.

As a technical product marketing manager at IBM, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while shaping differentiated technical stories that support IBM’s and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a technical product marketing leader to join our Software Product Marketing team. As a Technical Product Marketing Manager for Asset Lifecycle Management portfolio, you will be responsible for translating complex technology into clear market value, technical narratives, and field-ready content that helps buyers, users, sellers and partners understand why IBM Software matters and how it works in real-world environments. You will support go-to-market strategy, product launches, and demand creation for IBM Software products that are core to IBM’s growth. You will collaborate with teams across geographies, including Marketing, Product Management, Engineering, Technical Sales, and Business Partners.


In the role, you will help connect differentiated points of view with the right buyers, users, and influencers, measured by outcomes such as new signings, retention rates, average customer value, market share, analyst perception, product adoption, win/loss rate, and sales effectiveness.

Your primary responsibilities include:

Act as the market catalyst for IBM Software products, providing data-driven views on customer problems, market dynamics, competitors, and differentiation.

  • Identify opportunities, distinctive competencies, and positioning for IBM software products
  • Translate technical capabilities into compelling messaging, user-relevant content, demos, and stories for customers, analysts, partners, and internal teams
  • Support product launches by delivering technical content and enablement that explain new capabilities, integrations, and use cases in a clear and credible way
  • Stay active in customer conversations at events or in the field and online
  • Partner with Product Management, Engineering, and Technical Sales to build accurate, high-quality technical narratives and assets aligned to go-to-market priorities
  • Perform competitive analysis and incorporate differentiated value into technical messaging, content, and sales plays
  • Help enable sellers and partners through training, field feedback loops, and technical storytelling that improves customer conversations and win rates
  • Contribute to content and messaging that reflects how IBM Software products integrate into broader ecosystems, workflows, and partner technology environments
Required education
Bachelor's Degree
Required technical and professional expertise
  • At least 3 years of experience in product marketing, technical product marketing or field-facing role related to cloud, infrastructure, or IT operations
  • Industry / technology expertise in several of the following areas: AI, hybrid cloud, infrastructure, automation, DevOps, security, data and analytics
  • Ability to quickly learn new technologies, understand product capabilities, and compare competing solutions
  • Ability to translate complex technical concepts into clear, compelling value propositions and customer-facing narratives
  • Ability to create technical content for external and field audiences, such as white papers, technical briefs, demos, tutorials, or enablement assets
  • Comfort presenting, demonstrating, or enablement products for internal and external audiences, live or recorded
  • Experience collaborating across cross-functional teams with different backgrounds and skill sets, including Product Management, Engineering and Technical Sales
Preferred technical and professional experience
  • Bachelor’s degree in computer science, computer engineering, or equivalent technical degree
  • Experience with technical demo creation or recording tools such as Navattic, Camtasia, or similar platforms
  • Experience with partner ecosystems, technical integrations, or co-marketing/co-sell motions
  • Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)
  • Ability to take a project from idea to execution, including testing
Years of Experience:
3 - 15

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

OTHER RELEVANT JOB DETAILS

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