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Introduction

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your role and responsibilities

As a Cross Communications Professional: Specialist, you will be responsible for executing all Communications disciplines across DACH, encompassing external and stakeholder communications, as well as employee and executive communications. You will act as a steward for IBM's brand and reputation, ensuring consistency of messaging across all internal and external audiences. Your primary responsibilities will include:

• Develop Comprehensive Communications Strategy: Develop and execute a Communications strategy to support business objectives and key plays, such as Signature Moments, aligned to the national agenda and aimed at improving IBM's reputation among all target audiences.

• Create Compelling Campaigns: Create compelling campaigns underpinned by corporate storytelling and aimed at influencing media and IT analysts, driving positive impact with clients, business partners, industry bodies, governments, influencers, and alumni.

• External and Stakeholder Communications Experience: Experience with external and stakeholder communications, including media, analyst, influencer relations, and social engagement, as well as employee and executive communications.

• Collaborate with Stakeholders: Work in collaboration with Government & Regulatory Affairs, Corporate Social Responsibility, Sales, and the Business Partner organization to build and sustain a cohesive team environment.

• Manage Crisis Communications: Develop and execute sound issues and crisis management programs at speed to reduce any negative impact on IBM's brand and reputation, and participate as the representative on the Crisis Management Team at a market or country level.

• Track Progress: Set and track progress against communications measures of success.

Required education

Bachelor's Degree

Required technical and professional expertise

• Bachelor's degree required; advanced degree preferred.
• Proven experience (12+ years) in communications, preferably within a large, public, matrixed global organization.
• Demonstrated success in leading regional communications strategy.
• Superior verbal and written communication skills, with fluency in English, and proficiency in additional languages is highly desirable.
• Proven ability to handle sensitive and confidential information with discretion.
• Ability to manage multiple projects and priorities simultaneously in a fast-paced, global environment.
• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging.
• Experience managing and leading teams, with a focus on developing and executing strategic communications programs across markets.
• Track record of team building and of setting consistent and high performance standards.
• Strong budget, project and communications agency management skills.
• Brand and Reputation Management: Experience in managing and protecting a brand and reputation through sound issues and crisis management practices, with the ability to speak with authority on the company's business strategy and offerings.
• Communications Strategy Development: Experience with developing and executing comprehensive Communications strategies to support business objectives and key plays, such as Signature Moments.
• Multichannel Communication Program Design: Experience with designing multichannel communication programs, including audience segmentation, messaging development, and content delivery through technology platforms and tools.
• Crisis Management: Experience in developing and executing sound issues and crisis management programs at speed to reduce any negative impact on the company's brand and reputation.

Preferred technical and professional experience

• Applied Understanding of Audience Segmentation: Experience with audience segmentation and messaging development, with the ability to design multichannel communication programs and deliver content through technology platforms and tools.
• Competitive Positioning Knowledge: Experience with competitive positioning to ensure the company's value proposition and competitive differentiators are clearly communicated, with the ability to speak with authority on the company's business strategy and offerings.
• Experience with and understanding of the technology industry, including current trends, challenges, and opportunities.
• Bachelor's degree required; advanced degree preferred
• Proven experience (8+ years) in communications, preferably within a large, public, matrixed global organization.
• Demonstrated success in leading regional communications strategy.
• Superior verbal and written communication skills, with fluency in English, and proficiency in additional languages is highly desirable.
• Proven ability to handle sensitive and confidential information with discretion
• Ability to manage multiple projects and priorities simultaneously in a fast-paced, global environment.
• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging.
• Experience managing and leading teams, with a focus on developing and executing strategic communications programs across markets.
• Track record of team building and of setting consistent and high performance standards.
• Strong budget, project and communications agency management skills.