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Product Analyst - Advanced Data Advertising

Corus Entertainment

Corus Entertainment

Marketing & Communications, IT, Product
Toronto, ON, Canada · Toronto, ON, Canada · Canada
Posted on Feb 28, 2025

Product Analyst - Advanced Data Advertising

Toronto, ON, Canada Req #3804
Thursday, February 27, 2025

Corus is a driving force in the media industry with a diverse portfolio of strong brands that entertain and inform audiences through great storytelling and compelling content, reaching millions of people around the world every day.


Our culture and our people are what make us, US.


We have a passion to connect with the world around us: to express, to share, to be part of people's lives. Our award-winning culture is an expression of who we are, what we do, and how we thrive. Our values describe our culture in action. They outline how we achieve our goals, work together, engage with partners, and interact in our communities. At Corus, we Win Together, Think Beyond, Make it Happen, Learn Every Day and Show We Care.

Ready to join US?

Division: Data and Advanced Advertising

Work Status:Full-Time (Hybrid)

Location:Toronto, ONT

About the Role:

Reporting to the Sr. Product Manager and working directly Dynamic Ad Insertion (DAI) in digital live streams, you will help deliver and support business-critical advertising products that give Corus a competitive edge. You will build business cases, identify operational gaps and opportunities, design and launch new features as you help drive the growth of Corus’ digital inventory.

You will collaborate with a wide variety of subject matter experts throughout the company (including Product, Digital Technology, Ad Operations, Research, and others) to help grow this exciting cross-platform capability and product suite.

You will contribute by :

Maintaining and continuously improving on existing products by:

  • Supporting new dynamic ad insertion TV and streaming product features by collaborating with internal and vendor resources
  • Identifying operational gaps and establishing opportunities to improve existing processes
  • Solving issues affecting live products
  • Onboarding users and maintaining critical documentation such as specifications, workflow documents, and training materials
  • Conducting internal and external customer research and interviews
  • Monitoring products’ KPI’s

Collaborating on the development and launch of new products by:

  • Informing roadmap, product, and feature development by conducting industry research, trend analysis, and vendor assessments
  • Delivering fact-based, quantitative, actionable assessments of new concepts and technologies, including determining potential value to the organization
  • Collaborating with stakeholders and vendor partners to develop technically sound, financially viable business plans
  • Creating models, specifications, and relevant supporting materials for business users, product and project teams, and technical resources

Skills and Experience you will bring:

  • Intellectual curiosity and passion for solving challenging business problems
  • Undergraduate Degree in Business, Technology, Marketing or other related fields of study
  • 2-3 years of relevant product, business analysis, research, consulting, or related experience
  • Competency with development of business cases and technical documentation
  • Expert communication skills, with a strong ability to influence others, and communicate complex concepts to various audiences
  • Experience delivering product features in partnership with large vendors
  • Proactive, positive team member with strong interpersonal skills and keen ability to “make it happen”
  • Competency in dash boarding tools like Microsoft PowerBI and Looker
  • Experience with Ad Servers & Ad Tech products and ecosystems
  • Experience in the media industry

Application Deadline: March 13, 2025

Every day, we work hard to become an even more diverse, equitable and inclusive workplace that supports the well-being of our people and makes a positive difference in our communities. Want to learn more? Have a look at our Diversity, Equity and Inclusion Action Plan and Sustainability Report for more information on our approach to People, Planet and Responsibility.


We want our workforce to reflect the full diversity of communities across Canada.

We are committed to providing an accessible experience for candidates of all abilities. Please let your recruiter or the hiring manager know if you require any adjustments throughout the recruitment process or email us in confidence at accessibility@corusent.com.


How to Apply: If you're interested in this role, click 'apply now'.

*No phone calls please. Only those selected for an interview will be contacted.

Other details

  • Job Family NM-New Media (interactive)
  • Job Function 02-Technical Product Development/Research Operations
  • Pay Type Salary