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Description

Amazon Flex & Hub is seeking a seasoned Senior Program Manager to define and lead the strategic vision for online lead generation and top-of-funnel marketing across the organization. In this role, you will own the multi-year marketing strategy, set the direction for performance marketing programs, and drive transformational outcomes that significantly scale qualified driver acquisition. You will operate as the single-threaded owner of the end-to-end performance marketing funnel, influencing cross-functional leadership, mentoring team members, and establishing best practices that raise the bar across the marketing organization.
This role requires a strategic thinker who can navigate ambiguity, make high-judgment trade-offs, and deliver results that move the needle at scale. You will partner with senior leadership across product, operations, analytics, and finance to align marketing investments with business priorities and long-term growth objectives.


Key job responsibilities
Performance Marketing Strategy & Execution
• Define and own the multi-year top-of-funnel marketing strategy for Amazon Flex driver acquisition, aligning with business-level growth targets
• Lead the development and scaling of comprehensive performance marketing programs across multiple digital channels, setting the strategic roadmap and success criteria
• Drive step-function improvements in lead generation quality, volume, and cost-efficiency through innovation and experimentation at scale
• Establish scalable measurement frameworks and KPIs; own regular reporting and strategic recommendations to VP-level leadership
• Identify and evaluate emerging channels, technologies, and partnerships that can unlock new acquisition vectors
Paid Search & SEM Management
• Own the paid search strategy and multi-million dollar budget, setting targets and guiding optimization across campaigns, keywords, bids, and ad copy
• Develop frameworks for evaluating and scaling paid search programs; drive continuous ROI improvements through advanced bidding strategies and audience segmentation
• Manage agency relationships and internal team collaboration, establishing governance models and performance accountability
• Pioneer new SEM approaches including automation, AI-driven bidding, and cross-channel attribution
SEO & Organic Growth
• Set the strategic direction for SEO initiatives, defining the long-term organic growth roadmap and resource investment priorities
• Lead competitive analysis and market intelligence efforts to identify whitespace opportunities and inform content strategy
• Partner with engineering and product teams to drive technical SEO improvements at scale, influencing platform architecture decisions
• Establish SEO center of excellence practices and mentor team members on advanced optimization techniques
Social Media Marketing
• Define the social media marketing strategy across platforms, aligning creative and targeting approaches with acquisition goals
• Drive innovation in social campaign formats, audience development, and creative testing methodologies
• Establish measurement and attribution frameworks for social channels; optimize budget allocation across the social portfolio
• Identify emerging social platforms and trends; develop business cases for investment and expansion
Analytics & Optimization
• Design and own robust measurement architectures, including multi-touch attribution models and incrementality testing frameworks
• Lead the analytics roadmap, driving sophisticated A/B testing, multivariate experiments, and predictive modeling to optimize conversion at every funnel stage
• Deliver strategic insights and recommendations to senior leadership through executive-level reporting and business reviews
• Champion a culture of data-driven decision making across the marketing organization
Cross-Functional & Organizational Leadership
• Partner with product, operations, and analytics teams to align marketing efforts with business goals
• Manage relationships with external vendors, agencies, and technology partners
• Drive alignment across stakeholders on priorities, timelines, and resource allocation