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Description

Sr. Digital Media and Measurement Manager

The Manager, Sr. Digital Media and Measurement leads a team of dotcom merchandising and paid media who manage the end-to-end digital experience for the offline retail customer. This role combines strategic digital marketing leadership with a deep focus on measurement, analytics, and performance optimization of retail media programs across our largest retail partners.

This leader will be responsible for coaching and developing team members, driving accountability through data-driven insights, and building trusted relationships with retailer partners at all levels—up to and including the CMO. The ideal candidate brings a strong blend of digital merchandising expertise, paid media acumen, and the ability to translate complex performance data into actionable strategies that grow market share and deliver measurable ROI.

Key job responsibilities
Team Leadership & Development – Manage, coach, and develop a team of dotcom merchandisers and paid media managers; set clear expectations, provide regular feedback, and create individual development plans that accelerate career growth

Retail Media Measurement & Performance – Own the measurement framework for retail media programs; define KPIs, build reporting cadences, and deliver performance insights that inform investment decisions and optimization strategies

Strategic Digital Account Planning – Develop digital marketing strategies across assigned retail accounts, ensuring alignment between brand objectives, retailer goals, and media investment

Paid Media Oversight – Guide the paid media manager(s) in planning, executing, and optimizing retail media campaigns to maximize return on ad spend (ROAS)

Dotcom Merchandising – Oversee onsite merchandising strategy including PDP content, category page optimization, and brand store experiences that drive conversion and support the offline customer journey

Retailer Partner Relationships – Serve as a senior point of contact with retail media and merchandising partners; earn trust through transparent communication, strategic thinking, and consistent delivery of results at all levels up to the CMO

Analytics & Insights – Analyze campaign results, derive actionable insights, quantify meaningful impact, and provide strategic recommendations to sales, channel marketing, and leadership teams

Cross-Functional Collaboration – Partner with Sales, GTM, Channel Marketing, and Creative teams to execute product launch digital plans and ensure cohesive go-to-market execution

Budget Management – Manage MDF and media budgets, ensuring efficient allocation and clear ROI reporting across all digital programs

A day in the life
Internal Stakeholders:

GTM, Sales, Channel Marketing, Brand Marketing, Creative, Finance, Business Intelligence (BI)

External Stakeholders:

Retailer Media Teams, Retailer Merchandising Teams, Account Marketing Leads (up to CMO level), Media Platform Vendors

Daily Activities Include:

Lead team stand-ups and 1:1s focused on priorities, blockers, and development

Review campaign performance dashboards and identify optimization opportunities

Develop and present media measurement reports to internal leadership and retailer partners

Manage paid media and merchandising budgets against program goals

Partner with retailers on joint business planning and media investment strategies

Own digital business reviews summarizing performance, wins, learnings, and opportunities

Coach team members on strategic thinking, stakeholder communication, and technical skills