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Marketing & Communications, Sales & Business Development
London, UK
We are seeking a Head of EU Fuse to lead our combined Business Development and Partner Growth organisation across Europe. This is a senior leadership role responsible for the Fuse business, strategy and execution in EU. As part of this you will lead the end-to-end partner lifecycle‚ from originating and negotiating new and renewing distribution partnerships through to launching, marketing, and growing subscriber bases with those partners at scale. Forward looking strategy, including the use of automation to grow our business and drive efficiency, and leadership on key internal and external stakeholder relationships will also sit within this remit.
Key job responsibilities
Strategy & Leadership
- Define and own the EU Fuse multi-year strategy, setting the vision (and executing on that vision) for how Amazon's subscription services are distributed and grown through partners across all European marketplaces.
- Forecast and deliver on an operating plan for new partner acquisition, subscriber growth, revenue, and customer retention across the EU portfolio.
- Serve as the single-threaded leader accountable for EU Fuse outcomes, representing the business to VP-level stakeholders across Amazon (including Prime, Prime Video, Finance, Legal, and Fuse and Amazon Product).
- Drive the EU's strategic roadmap in lockstep with global Fuse leadership, ensuring regional strategies align with worldwide objectives while capitalising on local marketplace opportunities.
- Position EU as an innovation hub for the global Fuse organisation‚ pioneering new commercial constructs, products and solutions, partnership models, and GTM approaches that can scale globally, with the intent to drive bold and sustainable distribution plans in the region.
Business Development & Deal Leadership
- Oversee the full BD pipeline across Europe: opportunity identification, partner qualification, term sheet development, complex multi-party negotiations, internal approvals, contract execution, and launch.
- Drive expansion into new verticals and new commercial frameworks (that unlock incremental scale.
- Own and cultivate C-suite relationships with Europe's largest telcos, MVPDs, and strategic partners, ensuring Amazon is positioned as a preferred strategic partner.
- Lead high-stakes, complex negotiations personally for the most strategically important deals while coaching and developing the team on deals where required.
Partner Growth Marketing & Performance
- Own the EU subscriber growth number delivered through partners‚ setting forecasts, driving a growth strategy, and ensuring best-in-class execution across all partner launches and sustaining campaigns.
- Lead the Partner Growth function to deliver data-driven, full-funnel marketing programmes that maximise acquisition, engagement, and retention with each partner.
- Build scalable marketing operations, playbooks, and automation that enable the team to support a growing portfolio of partners efficiently.
Team & Organisational Development
- Lead, mentor, and develop a team of Senior Managers across Business Development and Partner Growth Marketing, building succession plans and career growth paths that sustain a high-performance culture rooted in Amazon's Leadership Principles.
- Work with the GM, EMEA Fuse to align on and then design the organisational structure, operating model, and mechanisms that enable effective collaboration between BD and Marketing functions.
- Develop succession plans and career growth paths for team members, actively investing in their professional development.
Cross-functional & Operational Excellence
- Partner with Finance to build robust financial models, business cases, and investment frameworks that support strategic decision-making.
- Collaborate with Product, Tech, and Operations teams to ensure partner integrations are delivered on time, and to ideate and launch new products and solutions that deliver joint value for Amazon and partners.
- Establish and own the EU Fuse operating cadence (weekly, monthly, quarterly reviews and planning cycles), working with Legal on commercial frameworks and governance processes, and driving continuous improvement in tools and systems that enable the team to operate at scale.