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Description

We are looking for a strategic, self-directed, and customer-obsessed Senior Marketing Manager to drive the lifecycle acquisition and retention strategy for Amazon Grocery, ensuring marketing programs convert customers from awareness through to long-term loyalty. This role coordinates across trade marketing, traffic, promotions, and customer experience teams to align messaging, value proposition, and lifecycle interventions into a cohesive customer journey.

This is a unique opportunity to play a key role in an innovative and exciting business at Amazon. The Senior Marketing Manager will own lifecycle strategy for Amazon Grocery to support key business initiatives, including sub-same day grocery marketing, Go to Market (GTM) and budget planning, along with marketing efforts for our Points loyalty program.

The ideal candidate will be a self-starter who is comfortable with ambiguity and working in a fast-paced environment across multiple time zones. This role will include working cross functionally with partner teams including local marketing, Prime, and central teams.

This role requires an individual with an understanding of e-commerce marketing, ideally in grocery or consumables. They will have launched high impact strategic programs, made data-driven decisions, and be an expert in influencing others. They should also have a demonstrated ability to think strategically and analytically, with a passion for the customer experience and innovation. This individual will guide projects from successful briefing to completion, in collaboration with internal teams and merchants. In this role you must be a strong writer, and feel comfortable supporting at a strategic level - diving deep into implementation (including writing business/marketing requirements and providing long-term recommendations).

Prior people management experience is required.


Key job responsibilities
- Own the lifecycle acquisition and retention strategy across customer stages - Awareness & Acquisition, Onboarding, Habit Formation, and Reactivation, defining how customers progress through the funnel and what interventions drive conversion at each stage.

- Coordinate with trade marketing, messaging, and traffic teams to ensure the overall marketing strategy complements CX features and drives the end-to-end customer funnel from awareness through conversion and long-term loyalty.

- Drive Go To Market (GTM) strategies across key programs and initiatives aimed at driving customer acquisition and retention, with a focus on converting first-time buyers into repeat customers and building sustainable purchase frequency.

- Define lifecycle segmentation logic and sequencing—ensuring promotional cadence, seasonal moments, and messaging across channels reinforce the right customer journey stage.

- Project-manage initiatives end-to-end that require cross-functional work, aligning trade marketing, CX, traffic, and promotions teams around shared lifecycle objectives and funnel priorities.

- Create and present high-quality documents to senior leadership both inside and outside the company to provide clarity on Marketing activities and results, including funnel performance, penetration progress, and lifecycle stage transition insights.

- Provide clear, consistent, and frequent communication to senior leaders and cross-functional stakeholders, including Voice of Customer insights to inform marketing pacing and scaling decisions.

About the team
The Grocery Marketing team builds and operates Grocery's marketing strategy in Japan, with this role working across Amazon Grocery services. We drive high quality traffic to our business and oversee the end to end customer funnel from awareness through conversion and long term loyalty.