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Marketing & Communications, Product
Shanghai, China
Amazon Currency Converter (ACC) is part of Amazon Payment Products, a fast-growing business that improves the financial experience of Amazon sellers worldwide. Our seller-facing products — Amazon Currency Converter for Sellers (ACCS) and Seller Wallet — give China-based Amazon sellers a secure and convenient way to receive, manage, and convert their revenue from selling on Amazon globally.
The ACC Marketing team manages the full lifecycle of seller marketing: from strategy and channel planning to execution, analysis, and reporting. We operate in a fast-paced environment where data-driven decisions, deep seller understanding, and flawless execution are the foundation of everything we do.
We are looking for an experienced and self-motivated Sr. Product Marketing Manager to lead channel marketing for China-based Amazon sellers. This is an end-to-end ownership role: you will identify the right marketing channels for our seller audience in China, develop targeted content and campaigns, execute across those channels, and rigorously analyze performance to drive continuous improvement.
In addition to owning the channel marketing function, you will build and lead a high-performing marketing team in China. You are responsible for hiring the right talent, developing your team members, and creating an environment where people do their best work. You translate business strategy into clear team priorities, remove blockers, and hold the bar for quality and execution.
China's B2B marketing landscape is distinct — with its own channels, media, and communication norms. You understand this landscape deeply and know how to activate it effectively. You will manage relationships with external vendors and channel partners, requiring strong business acumen, negotiation skills, and clear communication. Internally, you will collaborate across Product, Sales, Business Intelligence, Finance, Legal, Design, and Tech teams, many of whom are based outside of China, making effective cross-functional communication essential.
This role is part of the ACC global marketing team. You will work closely with your counterparts based in the US to shape global marketing strategy, contribute to shared frameworks, and build scalable solutions and processes that benefit the broader team. If you are energized by building a team, owning a channel marketing function from the ground up, and delivering measurable impact for sellers across the globe, this role is for you.
Key job responsibilities
Channel Strategy & Campaign Execution: Identify and prioritize the right B2B marketing channels for China-based Amazon sellers, and own end-to-end campaign execution — from content development and scheduling to launch and quality assurance.
Partner Management: Manage relationships with external vendors and internal partner teams, driving accountability and ensuring marketing activities align with shared business priorities.
Content Development: Develop targeted, localized content tailored to China-based seller needs at each stage of the funnel.
Analysis & Reporting: Define success metrics, analyze campaign performance, and translate findings into clear, actionable insights for stakeholders and leadership.
Marketing Automation & Scalability: Build scalable, repeatable mechanisms through marketing automation and process improvements.
Stakeholder Collaboration & Leadership Communication: Partner with cross-functional teams globally and work closely with the US-based marketing team on shared strategy and scalable solutions. Present CN marketing strategy to senior leadership, drive alignment on plans and investments, and own regular executive reporting on performance and progress.
Team Management: Lead recruiting, coach and develop team members, set clear goals and priorities, and build a culture of ownership and continuous improvement.