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Description

Amazon Currency Converter (ACC) is part of Amazon Payment Products, a fast-growing business that improves the financial experience of sellers worldwide. Our seller-facing products — Amazon Currency Converter for Sellers (ACCS) and Seller Wallet — give China-based Amazon sellers a secure and convenient way to receive, manage, and convert their revenue from selling on Amazon globally.
The ACC Marketing team manages the full lifecycle of seller marketing: from strategy and channel planning to execution, analysis, and reporting. We operate in a fast-paced environment where data-driven decisions, deep seller understanding, and flawless execution are the foundation of everything we do.


We are looking for an experienced and self-motivated Product Marketing Manager to own channel marketing for China-based Amazon sellers. This is an end-to-end ownership role: you will identify the right marketing channels for our seller audience in China, develop targeted content and campaigns, execute across those channels, and rigorously analyze performance to drive continuous improvement.
China's B2B marketing landscape is distinct — with its own channels, media, and communication norms. You understand this landscape deeply and know how to activate it effectively. You will manage relationships with external vendors and channel partners, requiring strong business acumen, negotiation skills, and clear communication. Internally, you will collaborate across Product, Sales, Business Intelligence, Finance, Legal, Design, and Tech teams, many of whom are based outside of China, making effective cross-functional communication essential.
This role is part of the ACC global marketing team. You will work closely with your counterparts based in the US to shape global marketing strategy, contribute to shared frameworks, and build scalable solutions and processes that benefit the broader team. If you are energized by owning a channel marketing function from the ground up, working in a complex cross-functional environment, and delivering measurable impact for sellers across the globe, this role is for you.



Key job responsibilities
Channel Strategy: Identify, evaluate, and prioritize B2B marketing channels most effective for reaching China-based Amazon sellers. Develop channel-specific strategies aligned to seller segments and business objectives.

Campaign Planning & Execution: Own the end-to-end marketing campaign process — from briefing and content development to scheduling, launch, and quality assurance — across multiple channels simultaneously.

Vendor & Partner Management: Build and manage relationships with external vendors and companies that operate or support key marketing channels. Drive performance accountability and negotiate effectively to maximize return on investment.

Content Development: Partner with internal and external stakeholders to develop targeted, localized content tailored to China-based seller needs, behaviors, and motivations at each stage of the funnel.

Analysis & Reporting: Define success metrics for each channel and campaign. Conduct regular performance analysis and translate data into clear, actionable insights. Report findings to internal stakeholders and leadership.

Marketing Automation & Scalability: Identify opportunities to build scalable, repeatable mechanisms through marketing automation and process improvements.

Cross-functional Collaboration: Partner closely with Product, Sales, BI, Finance, Legal, Design, and Tech teams across global time zones to align marketing activities with product roadmaps and business priorities. Work hand-in-hand with the US-based global marketing team to contribute to shared strategy, co-develop scalable solutions, and build repeatable processes that strengthen the team's collective output.