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Description

We're seeking an experienced Senior Marketing Manager to lead and drive innovative marketing local strategies for our theatrical releases in the UK and Ireland. Reporting to the Head of Theatrical Marketing UK this role combines strategic leadership with deep analytical expertise to develop comprehensive campaigns that maximize audience engagement and box office performance in across the UK and Ireland

Key job responsibilities
Strategic Leadership & Planning
• Lead strategic planning and budget management across multiple high-profile theatrical releases in the UK and Ireland.
• Develop territory-wide marketing strategies and long-term activation roadmaps for the UK and Ireland.
• Conduct advanced local market analysis and competitive intelligence to inform strategic decisions for the UK and Ireland.
• Establish campaign KPIs and success metrics in partnership with senior leadership
• Drive innovation in audience engagement methodologies and emerging marketing technologies
• Mentor and guide junior marketing managers on strategic thinking and campaign development

Creative Direction & Brand Management
• Provide creative leadership across all marketing assets and brand touchpoints in the UK and Ireland.
• Oversee localization strategies and coordinate with global International teams
• Ensure brand consistency and creative excellence across multiple concurrent campaigns.
• Lead relationships with creative partners and agencies in the UK and Ireland.
• Approve and guide creative direction for high-stakes marketing initiatives.

Media Strategy & Collaboration Development
• Develop comprehensive media strategies for the UK and Ireland spanning traditional, digital, and emerging platforms
• Lead negotiations and strategic collaboration with key media agencies and platforms for local marketing campaigns
• Cultivate and manage high-value brand collaborations and co-marketing opportunities
• Collaborate with International Media leadership on global best practices and innovation
• Optimize media spend efficiency across portfolio of local campaigns

Activations & Events
• Conceptualize and execute large-scale special projects, premieres, and marquee events in territory.
• Manage complex stakeholder relationships across multiple external agencies.

Cross-Functional Leadership & Team Development
• Lead cross-functional initiatives including Content Managers, PR, Digital, and International partners
• Provide strategic guidance to distribution teams on theatrical positioning in the UK and Ireland.
• Drive organizational alignment on local campaign priorities and resource allocation
• Mentor junior team members and contribute to team capability development
• Champion creative excellence and innovative problem-solving across the organization