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Description

The Sr. Product Manager, Global Marketing Tooling will own and drive the product strategy, roadmap, and delivery for one or more critical workstreams within the global marketing technology portfolio. This is an individual contributor role — the PM is accountable for defining product direction, making trade-off decisions, and delivering measurable outcomes that advance the organization's technology transformation goals.
This role operates at the intersection of marketing operations, technology, and business strategy. The Sr. PM translates organizational priorities into clear product requirements, partners closely with engineering to deliver high-quality solutions, and drives adoption across global marketing stakeholders. They navigate ambiguity, influence without authority, and bring the judgment to balance speed with quality in a complex, multi-stakeholder environment.
The ideal candidate is a self-starter with deep product management expertise, a bias for action, and a track record of delivering marketing technology products that drive measurable business impact at scale.


Key job responsibilities
Product Strategy & Roadmap
• Own the product vision, strategy, and multi-quarter roadmap for assigned workstream(s) within the marketing tooling ecosystem
• Conduct competitive analysis, customer research, and market assessment to inform product direction
• Define success metrics and use data to prioritize features, measure outcomes, and iterate
• Make trade-off decisions across competing stakeholder needs with clear rationale and communication

Product Delivery & Execution
• Write detailed product requirements, user stories, and acceptance criteria
• Partner with engineering to scope, design, and deliver solutions with quality and predictability

Stakeholder Management & Influence
• Build trusted relationships with marketing operations, engineering, and business stakeholders globally
• Serve as the primary product point of contact for assigned workstream(s); represent priorities in cross-functional forums
• Drive alignment across competing needs through influence, data, and clear communication
• Own the go-to-market strategy for product launches — including communications, training, and enablement

Define and enforce data standards, taxonomy requirements, and integration specifications for assigned products